CIM Professional Diploma in Professional Services Marketing
We are delighted to be able to offer a specialist pathway for Professional Services Marketers based on the CIM Professional Diploma. The course has been designed especially for marketers working in the Professional Services sector or who want to develop a career in Professional Services Marketing. The course is endorsed and supported by the Professional Services Marketing Group (PSMG) and and is based on the standard CIM Professional Diploma but adapted for the Professional Services sector. It comprises the 4 modules of the CIM Professional Diploma:
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Marketing Planning Process
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Delivering Customer Value through Marketing
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Managing Marketing
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Project Management
Delegates have a specialist Course Director, Andrew Hedley, text books, webinars and assigtnments which apply the mainstream theory of the CIM syllabus to the Professional Services Sector. The course usually takes 12 - 24 months to complete. Successful delegates receive both the CIM professional qualification and a CMC/PSMG Award.
The course is available by Distance Learning, evening classes in London and Saturday Seminars in Guildford. However, if you want to have face to face tuition outside London or Guildford you can upgrade and attend taught standard Professional Diploma sessions:
- Evening Classes in Cambridge
- Executive Weekends in Cambridge and Manchester
- Saturday Seminars in Bristol, Edinburgh and Nottingham
Entry Qualifications:
- a Business degree with a minimum of 30% of credits in Marketing or over 3 years' marketing experience.
- Delegates should additionally be working for a Professional Services company/body/institute or with a connected organisation
Past delegates have included accountants, architects, consultants, lawyers and worked for marketing agencies.
A Specialist Pathway for Professional Services Marketers is also available at the Certificate level.
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Delegate Comment "The experience and knowledge of CMC tutors has ensured Barclays' colleagues have a firm grounding in marketing and business theory and are able to apply this in a practical commercial environment. CMC has been fulfilling Barclays' Marketing training or over three years, and continue to exceed our expectations." Tom Corbett, Marketing Operations Office, Barclays |
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