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Cambridge Marketing College

CAM Diploma in Digital Marketing

Our pass rate for this course for the whole of last year was 88%

Course Content

The Diploma in Digital Marketing provides delegates with both the knowledge underpinning the principles of digital marketing and the skills to undertake digital marketing planning. It includes the two core modules of the 4 Digital Diplomas and one specialist module:

The MCB module provides a strong foundation in marketing and consumer behaviour looking at the marketing mix and how consumers make purchase decisions in a wide range of different market environments.

The Digital Marketing Essentials module looks at digital tools, planning, implementation and monitoring including Email marketing, viral marketing, social media, online PR and regulations and codes of practice. Completing the module alone gives delegates the CAM Award for Digital Marketing Essentials.

The Digital Marketing Planning module provides the skills and knowledge for planning, implementing, measuring and evaluating successful online campaigns. Completing this module alone gives delegates the CAM Award for Digital Marketing Planning. Completing all 3 modules gives you the CIM CAM Diploma in Digital Marketing.


Assessment is by assignment for all 3 modules.

This course is suitable for delegates with:

  • a degree in any discipline or
  • a BTEC in Business Studies or
  • a minimum of 2 years' experience in Sales and Marketing

Exemption from the MCB module is available if you have a Marketing degree or a Level 4 CIM qualification or above or for the DME module if you hold the IDM Diploma. In addition the CIM E-Marketing Award is accepted as an alternative to the DMP module. Click here for more information on CIM Exemptions.

Past delegates have come from a wide variety of company backgrounds. See here for a Delegate Profile

Study Package

Click here to view our full range of unique study materials and tutor support. 


Click here for course timetables . Distance learners may start at any time

Delegate Comment

"The course has already helped me secure six interviews within a diverse range of industry sectors as a direct result of this being on my cv and also contributed towards me getting an online content manager role within a major retail group.  Commercially the course is a great success and candidates will really benefit from this."

CIM Diploma in Digital Marketing Delegate

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2016 Prospectus for Professional Marketers

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The CIM has launched its new Marketing Leadership Programme for senior and strategic marketers and we are delighted to announce that we are one of just a few Study Centres accredited to deliver it. The new programme offers an exciting challenge for marketers who want to get to the very top of their game and replaces the existing Postgraduate Diploma. Our programme will start in February 2017 and you can enrol now by contacting You can find out more about the programme here: CIM Marketing Leadership Programme.

Go To Blog

In an extract from his forthcoming Handbook on Internal Marketing, Nick Wake discusses the purpose of Internal Communication and its impact on engagement and product development. To read: Internal marketing – CMR12 Internal marketing – CMR12  

Go To Reviews

I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! Many thanks indeed.


Take your marketing career to new heights with the NEW @CIM_Exchange Marketing Leadership Programme, starting in Fe……

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