CAM Diploma in Digital Marketing
Our pass rate for this course for the whole of last year was 88%
The Diploma in Digital Marketing provides delegates with both the knowledge underpinning the principles of digital marketing and the skills to undertake digital marketing planning. It includes the two core modules of the 4 Digital Diplomas and one specialist module:
The MCB module provides a strong foundation in marketing and consumer behaviour looking at the marketing mix and how consumers make purchase decisions in a wide range of different market environments.
The Digital Marketing Essentials module looks at digital tools, planning, implementation and monitoring including Email marketing, viral marketing, social media, online PR and regulations and codes of practice. Completing the module alone gives delegates the CAM Award for Digital Marketing Essentials.
The Digital Marketing Planning module provides the skills and knowledge for planning, implementing, measuring and evaluating successful online campaigns. Completing this module alone gives delegates the CAM Award for Digital Marketing Planning. Completing all 3 modules gives you the CIM CAM Diploma in Digital Marketing.
Assessment is by assignment for all 3 modules.
This course is suitable for delegates with:
a degree in any discipline or
a BTEC in Business Studies or
a minimum of 2 years' experience in Sales and Marketing
Exemption from the MCB module is available if you have a Marketing degree or a Level 4 CIM qualification or above or for the DME module if you hold the IDM Diploma. In addition the CIM E-Marketing Award is accepted as an alternative to the DMP module. Click here for more information on CIM Exemptions.
Past delegates have come from a wide variety of company backgrounds. See here for a Delegate Profile
Click here to view our full range of unique study materials and tutor support.
Click here for course timetables . Distance learners may start at any time
"The course has already helped me secure six interviews within a diverse range of industry sectors as a direct result of this being on my cv and also contributed towards me getting an online content manager role within a major retail group. Commercially the course is a great success and candidates will really benefit from this."
CIM Diploma in Digital Marketing Delegate