Emerging Themes in Marketing | Scoop.it
Two complementary technologies—blockchain and digital tokens—give data the continuity of physical assets and help solve the challenges of digital identity and trust. And they have the potential to wipe out the middleman across a wide swath of industries.
Digital Marketing & Social Networking | Scoop.it
When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) and how do your results compare to your closest competitors? Top compeititve research, intelligence and benchmarking toolsThere are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors.
Research shows that 69 per cent of online visitors are leaving your sales/ordering funnels without completing the order. However, increasing conversions by just one per cent can mean huge increases in new leads, revenue and profit. Unfortunately, many digital marketers fail to leverage the power of customer feedback to increase online sales, despite 38 per cent of customers being willing to give feedback after a negative experience (Temkin, 2013). When it comes to measuring feedback from your website and converting interest into sales, it can appear to be a very complicated process. However, the basic principles are remarkably simple and straightforward.
Cambridge Marketing Review | Scoop.it
On 10 January 2017, the European Commission announced the publication of its draft Regulation on Privacy and Electronic Communication
The economic impact of Europe’s advertising industry has been analysed in a new report from Deloitte showing that for every Euro or Pound spent on advertising, a seven-fold return is achieved in terms of GDP.