Welcome to Europe's leading provider of professional marketing qualifications and courses.
Founded in 1991, the College has helped over 8,000 delegates to do a better job.
With a faculty of over 45 Fellows and Tutors; a network of Study Centres across the UK; a Publishing Division which produces our own Handbooks, Study Guides and leading industry Journal; and a live weekly Radio Programme we are uniquely placed to assist marketers to enhance their career.
We are part way through our 7 new TV broadcasts featuring interviews by Kiran Kapur at the sell-out Cambridge Digital Conference held in July. The interviews include a broad range of digital marketing topics including one with Dave Chaffey of Smart Insights. The interviews are being aired as part of the evening news slot on Cambridge TV (Freeview Channel 7 and Virgin Media Channel 159) on Friday evenings. The news starts at 8pm and the interview segment is around 8.30pm.
You can watch the remaining broadcasts live or catch up with any you have missed on the Cambridge TV website http://www.cambridge-tv.co.uk.
To see the full schedule click on the heading above.
How “street furniture” influences consumers to buy Dan Cresta of Experion Media joins host Kiran Kapur to talk about ‘out of home’ advertising. They discuss ‘ads on the move’, referring to advertisements you see on your daily commutes, including bus and underground escalator adverts. Cresta introduces the term ‘street furniture’ (posters and billboards you’ll see)...
Many thanks for a really enjoyable day yesterday. I’m full to the brim with ideas now and just need time to implement them!
It was a really valuable day and has certainly given me lots to think about!