Welcome to Cambridge Marketing College, Europe's leading provider of professional marketing qualification courses.
Founded in 1991, the College has helped over 8,000 delegates to do a better job.
With a faculty of over 45 Fellows and Tutors and a network of 14 study centres; a Press which publishes our own Handbooks and leading industry Journal we are uniquely placed to assist marketers enhance their careers.
Our popular weekly radio show airs at 7.00 pm on Thursdays on Star107FM. Upcoming topics include Sales Promotion techniques, what businesses need to know about Data Protection and keeping customers' data safe, and how to do effective qualitative market research. Each week experts are invited to discuss key topics and explain the jargon. You can listen again to all of our shows as podcasts by clicking on the title above and following the link.
There was a product theme to show 5. We kicked off with Tony Wilson, author of the Cambridge Marketing Handbook on Products, who discussed the new product development process and why this is so important to businesses. Then, in our Jargon Buster! section, Terry Nicklin (author of the Cambridge Marketing Handbook on Stakeholder) described the...