Cambridge Marketing College is the leading Marketing College in Europe with 8 Study Centres across the UK offering marketing and PR qualification courses.
Many of our courses lead to professional qualifications for the Chartered Institute of Marketing (CIM), the Chartered Institute of Public Relations (CIPR), the CAM Foundation and Digital Marketing Qualifications including the CIM Diploma in Digital Marketing.
In the dark ages, well a decade or so ago, marketers would include their competitors’ names in their web site meta tags, hoping to lure browsers to their web site. Such ‘black hat’ tactics would never be used today (would they?!), but other tactics such as bidding on such terms in pay-per-click campaigns have been...