Summary

LinkedIn is a professional social network with 1.3 billion members that serves as a powerful tool for career development, networking, and staying up to date with industry trends. The podcast explores how both new and experienced professionals can use LinkedIn effectively, covering everything from building a profile and engaging with content to understanding etiquette and measuring network quality.

 

Key Points

  • LinkedIn functions as a professional showcase, similar to a public CV, allowing users to control how they present themselves and how others can contact them [4:23] [4:56].
  • New users should start by creating a strong profile, connecting with people they already know, and following companies and thought leaders relevant to their career goals before attempting to post content [11:25] [11:37] [5:16].
  • Engaging with others through comments, likes, and shares is often more effective than posting, as it builds visibility and relationships gradually without requiring original content [10:49] [10:24].
  • LinkedIn etiquette requires keeping content professional, avoiding overly personal posts, resisting AI-generated content, and never immediately pitching to new connections [15:19] [15:33] [17:31].
  • A good LinkedIn network is one that is growing with relevant professionals in your field and actively engaging with the content you share [26:39] [26:58] [27:16].

 

Transcript

Transcipts are auto-generated.

 

Kiran Kapur (00:01):
Hello and welcome. We are in the world of LinkedIn today, claims to be the world's professional network with 1.3 billion members. We at the college often recommend that people join LinkedIn, comment, like, share on LinkedIn. And it was a conversation actually in the office where if some of our younger members of the office turned around and said, "Well, what is it? Why am I supposed to be there? And what is the etiquette?" So from that conversation sparked this podcast. I'm delighted to welcome back Tutor Andy Bargery, marketer and tutor at the college, and Lily Berridge, who is the college's learning support advisor, and to be further catalyst of this podcast. Lily, you have a lot of questions, which Andy and I will do our best to answer.

Lily Berridge (00:52):
Thank you, Kiran. I suppose to start with, what is LinkedIn?

Andy Bargery (00:55):
Well, that's an easy one, I think, isn't it? Well, first of all, thanks for having me on the show again. Delighted to be here. What is LinkedIn? It's a professional social network, a bit like a Facebook with a view of helping you to build your network and help you in your professional career development is how I would answer that one.

Kiran Kapur (01:14):
Yes. It's possibly the way I find that I network most with people that I've met once perhaps or have otherwise got to know, but it's the way I can keep in touch with them. So it's a bit like a professional Facebook.

Lily Berridge (01:27):
So why LinkedIn then? Why does it matter so much? I mean, you're both in much more senior positions to me. You both talk about it far more. Why does it matter to you?

Andy Bargery (01:36):
Well, I'm happy to take that. I was thinking about this as I walked back to my office from dropping my car at the garage this morning as to why do I use LinkedIn so much? And then I realised I actually use LinkedIn a lot, like a lot. Many times a day I will be in LinkedIn and it's useful for me in so many ways. I think one of the biggest ways it's useful is just to keep up with what my professional network is doing, what they're sharing, the value that they're giving to the world. The lessons I can learn from their expertise that they share on LinkedIn is just so crucial for me. But I think then staying in contact and maintaining a relationship with my network there, as Kieran mentioned earlier on, I think is really important as well. It's a great way just to drop a note across to someone you haven't spoken to for a while and just say, "I loved your post on," or, "Thanks for sharing this.

(02:33):
I actually picked up some really good ideas that I've applied to my job, my role from the post that you shared." So for me, it's just critical from a kind of professional development point of view. And that's without even thinking about how do we use it from a growth, so a sales point of view or a career development perspective as well. But for me, I think it's just a really, really useful career tool.

Kiran Kapur (03:01):
Yeah, I know Lily will want to come back on the career side of it, but it is a great way of keeping in touch. It allows me to perhaps see things that I wouldn't necessarily see elsewhere. I mean, I try to read widely anywhere. I try to keep up with the business news. It's part of my job, but I find that sometimes there are people that I follow on LinkedIn, and we'll talk about following people, who put up thought leadership posts that I wouldn't necessarily have come across elsewhere that make me stop and think, or sometimes I massively disagree with, that's also fine. And I think that's a side of LinkedIn that can get overlooked, that it is a very good way of just keeping up to date, particularly at the moment where so much is changing.

Andy Bargery (03:43):
I couldn't agree more actually, Kiran. It totally keeps me up to date with what everyone's talking about. And because the world of marketing moves at such a pace, such a clip, it's just great to have all of that in one place. And I think that if you're following the right people, you'll definitely be able to see the latest thoughts, the latest thinking research that comes out all of the time. So that's absolutely spot on.

Lily Berridge (04:07):
Well, you read my mind, Kiran. Of course, my next question is how do I use it for my career? But specifically given why I asked about this in the first place, as someone who's new to the workforce, how do I use it to enhance my career or why is it worth my time and stress?

Kiran Kapur (04:23):
I think it's a bit like publicising your CV, but in a way you can control. So we always advise, I would always advise, get yourself a LinkedIn profile. You control what's there. You can control how people contact you. Lots of people are worried about doing that, particularly some of our younger learners. If I put something up, will creepy people come and try and contact me. I would say that happens less on LinkedIn than it does on some of my other social media feeds because you can control it. You can say how people contact you. You can say people will message you directly. You can look at the messages, you can block, you can do all sorts of things that you can do on other social media feeds, but it's your showcase for the world. So we are recruiting at the moment at the college, and the first thing I did for the people that we shortlisted was go and have a look at their LinkedIn profile, go and see what they did.

(05:12):
So it matters from that point of view. It's getting your name out there.

Andy Bargery (05:16):
I think getting your name out there and associated with the kind of topics that you want to be known for as well. And so once you've set up your profile and put your CV onto or a LinkedIn appropriate version of your CV out to the world, then you can start to share content that's relevant for the kind of roles that you're looking for or the kind of companies that you want to work for. So have a think about who else might see those posts, who's looking on LinkedIn. If it's other marketeers or other professionals you're trying to target, you can start to think about the kind of topics they might be interested in and sharing that kind of content. So it's visibility, but also I suppose making yourself attractive to your target audience as any good marketeer knows to do in their day job as well.

Lily Berridge (06:05):
So as someone who's brand new to the workforce, how would I know what my target audience in this case is? I'm here, I'm fresh out of university say, and I'm looking for a job. What is my target audience with LinkedIn and how do I engage with them?

Kiran Kapur (06:18):
I think the first thing to do is we tend to all think about posting on LinkedIn. Actually, you can like share or best of all, you can follow people on LinkedIn. I love doing that. You can follow a company that you're just interested in. Sometimes they're marketing companies, sometimes they're technology companies. I just happen to think they do some interesting stuff. But if you go to the company profile, and I had to look at how to do this today, you go to the profile and then there's usually there's the three little dots that you'll see rather than a hamburger, it's little dots on LinkedIn and there'll be a dropdown menu and one of the things you can click is follow. And so dramatically into your feed will drop information about this company. Now, if the company's been advertising jobs, that's very handy, you can stalk them, but it also, you can follow some thought leaders, you can follow some people that are just interesting, or you can follow people that you don't, they just seem to be doing some really interesting stuff and you'd like to know more.

Andy Bargery (07:14):
I think as well is once you're following those companies that you think would be interesting for you to look for a job with, have a look for their updates, but have a look for their job postings because there is a very active, I suppose the term is jobs board, but jobs directory or listings on LinkedIn. And from that you can start to see, well, who are the senior execs within those organisations? How can you engage with them both outside and within that recruitment process? So let's say for example, you wanted to work for, I don't know, let's say you want to work in marketing for ASDA and ASDA's recruiting for a role, you can see who the hiring manager is, but you can also see on LinkedIn who the marketing managers, the marketing directors, the chief marketing officer is for ASDA. So you can start to follow them and see the kind of things that they're interested in that they're sharing.

(08:05):
And maybe you can start to build your network within the organisations that you think you would like to work for. So ASDA is one example, but pick any other brand because as Kieran pointed out, there are company pages that you can follow and you can engage with those as well. So you can look for those brands that really get you excited and start to get very targeted in the way in which you try to communicate and build a relationship with them.

Lily Berridge (08:29):
So you mentioned finding the marketing directors, the people you'd be working under should you go for the job, the person hiring. Okay, I found them. Now what? Should I just simply look at their page a couple of times so I appear as having looked at their page or is there a better way of engaging with them?

Kiran Kapur (08:48):
Great question.

Andy Bargery (08:49):
It is a really good question, Lily. Thanks. Yeah, I would say you need to build a relationship gently. So don't immediately write to them and say, "Please, can I have a job?" But start to perhaps engage in the information that they're sharing. Comment on their post, for example, start to get on their radar, I think is a good term, so they know who you are so that you are not a cold outreach, you're not a cold person. They're someone that they've seen a few times and then perhaps you can send a note, an inmail and say, "I saw your post on X. I really like what you were saying for Y. I'm currently a marketing apprentice, so that's been really useful for me as I prepare for my endpoint assessment," for example. Something like that I think is a really lovely way of starting to engage without asking for anything.

(09:38):
You're just sharing some value, sharing some appreciation before you need to ask for a job, for example. So it's not a quick overnight direct approach I think is probably the wrong way to do it.

Kiran Kapur (09:51):
I read some research this morning that said that the average B2B, which is sort of what you are doing here if you're applying for a job, it takes around about eight months to go from a sort of initial contact to actually something coming out of it. So think of it as a long process. If you are coming out of university, you might want to be doing it in your last year rather than leaving it right at the very end. And that is the council of perfection because obviously we all get through. We then go and celebrate and then we go, "Oh, whoops, I need a job and now I need to start looking around." That's fair enough. We understand that. The other thing is don't feel that you have to post. Liking, sharing, commenting. I very rarely post on LinkedIn, but I am very active on there.

(10:37):
I like, I share, I follow. I don't think anyone looking at my profile would think that I wasn't there, but I don't often get round to posting on LinkedIn because sometimes you can feel like, oh, what do I say?

Andy Bargery (10:49):
I think that commenting is critical actually. That's the way in which people will become aware of you if you're regularly commenting on their posts. And you can re-share as well, which helps them with their visibility and also means that you are starting to be visible and appear in their feed, which I think is useful.

Lily Berridge (11:06):
So if I were to take your advice there at face value, and obviously I'm being deliberately pedantic here, I'm fresh out of university or I'm about to be, so I should find all the companies I might want to work for and then start trying to make a relationship with people, all of them about eight months in advance. Is that what you're saying?

Kiran Kapur (11:25):
Well, ideally. Realistically, no, of course not. So fresh out of university, first thing to do is to create your profile. If you haven't got a profile, if you're not in the game, you can't start sharing commenting. Your next thing to do is to start looking around for the people that you know, and you will already have a network. The chances are people that you have been in college with, people that you were at school with, your lecturers are all going to be on LinkedIn. So go and find those because it's a lot less lonely when you've got some connections. I would just start there. Don't try and conquer the world. Start with the first basics.

Andy Bargery (12:06):
I think that's absolutely right. Start with the profile. Get a nice photo on there of your smiley face so people can see who you are and make yourself visible, I suppose is the way to think about it. But don't try and run before you can walk. Start slowly. Don't be overwhelmed by the fact that LinkedIn has billions of users or a billion users.That's not really your concern. You are just focused initially on creating your profile so that you are somebody that people would find interesting to engage with.

Kiran Kapur (12:38):
And remember that LinkedIn is actually, I mean, again, I was looking at some research. A third of the audience on LinkedIn is age 25 to 34. Gen Z is the biggest and the youngest millennials are the biggest area on LinkedIn and the biggest area of growth on LinkedIn. So it's not all people that are at the other end of their career. It's not all really senior people. So there's a lot of engagement and interest and advice. The other thing that we haven't talked about is there are groups on LinkedIn. Go and find a like-minded group, business to business professionals, the marketing meetup, they're always a good place to start. And you immediately start getting a network that way and there will be people to follow that come through your group.

Andy Bargery (13:22):
That's right. And I think in association with that, there are events published through LinkedIn as well. And I think there is LinkedIn Live, so there are events or webinars that happen within LinkedIn as well, not something that I've really looked at, but I was looking through the events earlier on thinking, goodness, there are lots and lots of marketing focused events I didn't know anything about that could be really interesting to explore as a way to build up my network, but also just to find some new learning opportunities, find some new connections. I think that's really worthwhile exploring. And then of course the learning facility on LinkedIn as well, and there's online courses you can do to continue some of your education.

Kiran Kapur (14:02):
And of course the other people that are on LinkedIn a lot are recruitment consultants. And recruitment consultants love people linking with them because that's their job. Their job is to find talent to put into roles. So their job is to be approachable to both those that have got roles to fill and those that are looking for roles. And lots and lots of recruitment consultants have quite strong profiles on LinkedIn. I follow several of them and they're quite open. They're obviously there. Go and find those. Check their recruiting in your area. Please don't follow it. If you're planning to go and work in marketing, there's no point in following a recruitment consultant that does, I don't know, some sort of weird technology. Follow recruitment consultants that definitely say that they work in marketing business, that's what you're looking for, but they're great to follow.

Lily Berridge (14:50):
So it won't necessarily get me a job straight away, but it's definitely good to get me a leg up for that whole process.

Andy Bargery (14:56):
I agree to that. It's not an overnight fix. And there is a function on LinkedIn where you can click a tab that says open to work and then it adds that label to your profile photo, which makes it even easier for recruiters or other people hiring to see that you're looking for a new role.

Lily Berridge (15:12):
Okay. Having talked a bit about that, is there sort of a LinkedIn etiquette or some dos and don'ts?

Andy Bargery (15:19):
I think there are, yes. I mean, I think one of the things that people tend to find irritating on LinkedIn is when it becomes more like a Facebook or an Instagram. So oversharing personal stuff I think gets people to back up a little bit. And I think more recently what I've seen is quite a lot of resistance to AI generated posts. People want to see real posts and not something that's been manufactured. So I think be genuine, be yourself, but don't be too, I suppose, personal. We don't want to see pictures of your dog at the beach, for example. We do want to hear about what you've achieved at work or some research you've come across you found interesting. So join the conversations that are relevant rather than being too over personal, I suppose.

Kiran Kapur (16:04):
The other thing is if you are stage on and you've got a job and you're working for a company, for heaven's sake, check your company's social media rules, they will be usually very clear and usually quite strict. So for example, if you are posting for yourself, you probably won't be wearing a company lanyard, for example, but remember that the company you work for, their name is on your profile. So whether you like it or not, you are representing them, so be careful. People do get into trouble because they've posted something randomly and not thought about the company rules.

Andy Bargery (16:39):
Yes, that's a great point. Make sure you play by the company's social media rules, otherwise you might land yourself in hot water.

Kiran Kapur (16:46):
The other side of the etiquette is networking with people, as in linking with people. LinkedIn is in the name. I personally don't mind somebody linking to me if they put something personal in. I get an awful lot of, "Hi, Kiran, really lovely that the Cambridge Marketing College sponsors the marketing meetup," for example. I get loads and loads of those. That's absolutely fine. I will link to that because you've bothered to make it personal. What I absolutely hate is when somebody comes to me and they've bothered to personalise it, so I didn't actually link, and then immediately I get a screed of thanks a link and then four paragraphs of what their company does and why I should be working with them. That's not networking, that's selling.

Andy Bargery (17:31):
Yes. Yes. Don't pitch me, I think is the expression, isn't it? And I think that's really irritating when you have what looks like a genuine connection request, then immediately you get a pitch. Yeah, that's definitely, I think, a bad way to tackle networking is thinking of it of selling. I always think the best way to look at networking is not I'm trying to sell, but I'm trying to add value to my network. How can I help somebody else or make a new friend? And from that approach then hopefully comes opportunities down the track. But it's not about selling all the time. Whether that's in real life, IRL or on LinkedIn, networking is not about selling, it's about adding value to your network.

Lily Berridge (18:13):
So as someone who is on the anxious side when it comes to social media, how do I maintain a network like that? Do I have to engage an awful lot or to put it another way, I haven't talked to you in three months. I now really don't know if I should talk to you or if there's etiquette here because I'm now scared of doing the wrong thing. So what works to maintain that sort of network connection?

Andy Bargery (18:37):
Well, I would say if you haven't spoken to someone for three months, that's a good reason to get in touch. It's been a while. I saw what you've been doing or I've been doing this. I'd love to catch up. Maybe you can buy a coffee, have a chat about it. I think it's difficult if you're anxious around those kind of circumstances, and sometimes it's useful to have a point to anchor back to that maybe removes some of that anxiety. Maybe that's something you've achieved together in the past. Perhaps you've worked together somewhere. Perhaps you've both got a similar interest in a type of marketing or product area that you've worked in together and use that as a way to bridge back into a conversation and hopefully remove some of that anxiety. But I think that three months is not a long time to. I wouldn't worry about that.

Kiran Kapur (19:22):
The other thing you can do is if you flick down your network and think, oh, I haven't been in contact with them for a while, just click through and see what they've done on LinkedIn. You can always just like it and immediately you've connected with them. I think it's a lot about, and I've learned this very slowly over the years, it's a lot about not feeling like I've got to do it because that's what I'm expected to do and finding a way that's a little bit more comfortable to you. So if Andy and I haven't spoken for months, I might go and find out what Andy's done and say, oh, that was an interesting post. And maybe just comment on the bottom, really insightful. It's great if I could say why it was insightful, but if I've just said it's insightful or I've done a little funny smile and said, well, I really like that bit, or sometimes I've even just quoted from it and gone, that's so interesting.

(20:08):
I haven't really had to put myself out there, but I've acknowledged that I've read it and something was interesting. Over the years I have spent ages going, I really need to sort of craft now what was so interesting and why I'm going to then take this forward and why it's changed my life. Actually, it was just really interesting. Thank you very much. It's fine.

Andy Bargery (20:24):
I think it's easy to overthink these things, isn't it, and worry what's someone going to think if I write something on a post they don't agree with? And I think that's okay as well. You can have disagreements, obviously politely have disagreements. And sometimes if you look at people on social media, you can see some really interesting, shall we say, debates or arguments that arise around certain marketing topics, and that's fine as well. But if you're going to disagree with someone, I would always say do it politely, be nice about it. Sometimes you see people overstepping the mark, I think. We've got to remember that it's a professional network. It's not Twitter or sorry, X as it's now called. We want to make sure that we try and keep the conversation more of a debate than an argument, I suppose.

Kiran Kapur (21:09):
Because you can always say, yes, I'm interested in your viewpoint, but this is my viewpoint. It doesn't have to be a clash.

Lily Berridge (21:19):
So from the sounds of it earlier, you might have a couple of stories about how people have sort of real things that you should or shouldn't do. So do you have any sort of personal insights or personal tales of just why on earth did someone do that or that was genius?

Kiran Kapur (21:36):
I'm going to answer that by giving you two people that I follow and I like the way they do. One is Mark Connolly, who happens to be our AI tutor, runs a company called Marketing Mavens up in Scotland, and he is great because they usually do a little slide reel. They're quite short and they give me a little something that I've not thought about, and I find that really interesting. And then on completely opposite side, a tutor, Alan Anstead, writes long opinion pieces. He has a newsletter about PR, totally different style, but I learned so much about them. So there's two different ways of using LinkedIn there.

Andy Bargery (22:13):
I'm definitely going to be following Alan's, but I haven't followed Alan actually, and that sounds right up my street. So there we go. There's a good example of the value of networking. But I guess examples of people that I follow on LinkedIn, there's a colleague of mine who he's an advertising guy, he's always worked in advertising, and he shares older adverts in the kind of 80s and 90s that have a very humorous bent to them. And I love that because he's just sharing adverts that are great, that were effective, that were wonderful, and it makes me smile. And I just associate him with really wonderful advertising. He may not have been involved in creating those, but he appreciates the craft and the quality of the adverts. So for me, it just engages that creative side of my brain in an industry that's really changing. And then the other one is, I suppose the other end, I follow someone called Professor Mark Ritzen, who if you haven't come across Mark Ritzen, he's well worthwhile looking up for what he shares around the value of an education in marketing and the difference that makes to how effective we are as marketeers.

(23:24):
And I'm sure you can imagine we're all pretty in favour of marketing education on this podcast, but Mark Ritzen's particularly good at illustrating why it's important. And then delving into topics that are really relevant to all of the learners across the apprenticeships and the CIM courses that we teach at the marketing college, because he looks not just at communications, but across the full marketing mix and shares really valuable insights from the brands that he works with.

Kiran Kapur (23:51):
You asked us some don'ts, so we've already said don't pitch or if you're going to pitch, pitch it gently. Be professional about it, be cleverer about it. You do see some quite personal posts and they don't tend to. It depends on the personal posts. There's a lot at the moment the CIM results are out, so there's an awful lot of people posting up going that they've just passed. Those are lovely. We always engage in those. We always like a happy story and it's a professional happy story. I love it when our apprentices post up that either they've completed or they've just finished a whole quarter, that's three months of learning, and they want to tell people what they've done. Those are lovely posts to read. I don't like it when people are trying to give me very sort of personal views about. Andy, can you think of any examples of things that people post and you just go, oh, that's a bit icky?

Andy Bargery (24:46):
I think things like I've just passed my black belt and karate, and what that's taught me about marketing a business is this. Right, okay, really. I get it. Congratulations on getting that black belt, but at the same time, that's probably not the best way to do that. Or things that are overly congratulatory, I suppose, can be a little bit cringe. Maybe that's the Brit in me coming out as well. It could be. But I guess other don'ts, I suppose, and we kind of talked about it earlier on, is overly reliant on AI to produce the posts. It's really obvious, and I think there is a bit of a backlash towards it. So try and be yourself in your style, your tone of voice, and mix up the posts that are sharing value with the posts that are in a little bit of self-congratulation, or it's okay to show off a little bit, but also try and put something in there that's of value.

Kiran Kapur (25:43):
Yeah, there are some great social media memes, aren't there, about people saying, you see the meme about I went and poured myself a glass of water compared to how it's described on LinkedIn as I did a process and mapped out the requirements and then went and found a receptacle and then found the streaming solution, et cetera, et cetera. And I think those are obviously parodies, but you do see it on LinkedIn. Wind in a little bit. Worth also remembering that actually LinkedIn does go around. I love the way they claim 200 countries and regions because actually there aren't 200 countries in the world, so I thought that was lovely. And 36 languages, you can explore different sides of LinkedIn. And of course, it's so much easier now to have things translated so you can follow what's going on, but it's worth thinking that LinkedIn is global.

Lily Berridge (26:28):
That brings me to one of my last questions is, okay, I spent some time on LinkedIn. How do I know I actually have a good network? How do I know it's actually beneficial to me or helping?

Andy Bargery (26:39):
Well, I think how you've got a good network is, is your network growing? Are you adding the kind of people to your network that you think are going to be valuable to you and you can be of value to them over the years? So if you want to work in marketing, are you gaining connections of marketeers, for example? Then of course, how engaged is your network? Are people liking, commenting, re-sharing your posts, which suggests to you that you are in your network of people that are like you, that have your interests, that you can engage with regularly, comfortably? And that's a good sign, I think. So is your network growing and is your network engaged with what you're sharing?

Kiran Kapur (27:20):
I think that's really, really great advice. And is it in areas that you are interested in? I mean, your own network, Lily, presumably would be all around, because you're a learning support advisor, would be all around learning support and neurodiversity and disability in that sort of space. So if your network is filled up with plumbing people, then maybe your network isn't possibly doing what you need it to do.

Lily Berridge (27:46):
Yeah, you're spot on. It is full of people, exactly like me. Quick fire round, what are the top three things, single line that you'd give as advice?

Kiran Kapur (27:58):
Be there. Create your profile and just start.

Andy Bargery (28:01):
I was going to say get started is the first one, absolutely, because that's the biggest hurdle to anything, isn't it? We build ourselves up thinking, oh, I can't do that. I shouldn't be there. But just get going. You can't really go wrong, just get started.

Kiran Kapur (28:15):
Don't be frightened to use other people to help you with your profile. It's incredibly hard to write your own profile. It's like it's incredibly hard to write your own CV. So ask for help and advice. People are very happy to have a quick look at what you've written and make suggestions. And of course, your profile isn't set in stone. You can change it over time, especially who's now thinking, when did I last change mine?

Andy Bargery (28:39):
I know. I was going to add to that as well is spend a bit of time on the appearance. I put a nice, as I mentioned earlier, smiley profile photo and put a header up there, a header image so that it communicates your headline, I suppose. And as I was thinking that, I though, hang on, I think my profile photo's a little bit old. Perhaps I need to update that. I think we're all guilty. Mine's probably at least 10 years old, so probably needs an update.

Lily Berridge (29:03):
Even mine needs an update at this point. To summarise in my own words, actually get on LinkedIn, or in my case, stay being on it. Do engage. It doesn't have to be much, and it won't necessarily get you a job straight off the bat. It's not a cheap way of doing so, but it will certainly help the process and it will help people just have an idea of who you are, almost like a cover letter on top of a CV. That's

Andy Bargery (29:28):
A great way to look at it. Yeah.

Kiran Kapur (29:31):
Fantastic. Thank you very much to Lily for asking the questions. Thank you, Andy Bargery, for being my fellow question answerer, and I hope you've really enjoyed this session. If there are topics that you would like us to cover, or if you have any more questions about LinkedIn, we'd be very happy to cover these off in further episodes. You can always contact the college through any form of the Cambridge Marketing College's social media. Thank you so much for listening. Bye-bye.