Corporate Branding & Best Digital Campaigns

Digital marketing, Customer experience, Branding | Kiran Kapur | 29 October 2015

Series 3, Episode 6

Karin Venetis of the Amsterdam Business School explains Corporate Branding, that it branding a whole organisation. Jargon Buster! looks at sentiment analysis. Mike Berry, author of the Best Global Digital Campaigns – the Storybook, returns to discuss his favourite digital campaigns.

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