Peter Fisk and Market Research
The first Marketing Review with Cambridge Marketing Colleges presented by Kiran Kapur. In this show, Peter Fisk of GeniusWorks talked about his book Gamechangers, details at gamechangers.pro; Steve Bax of Baxinteraction discussed how to do online market research; and Dawn Southgate, Head of Knowledge at the Chartered Institute of Marketing, recommends 3 books.