Peter Fisk and Market Research

Innovation | Kiran Kapur | 23 January 2014

Series 1, Episode 1

The first Marketing Review with Cambridge Marketing Colleges presented by Kiran Kapur. In this show, Peter Fisk of GeniusWorks talked about his book Gamechangers, details at; Steve Bax of Baxinteraction discussed how to do online market research; and Dawn Southgate, Head of Knowledge at the Chartered Institute of Marketing, recommends 3 books.

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