AI training: Why it’s important to marketers?
In just the last year, more people are searching for AI training. In fact, the search term ‘AI training’ increased by 48%*! This isn’t a surprise, with AI becoming more entwined with jobs it’s become even more important to have up-to-date AI training.
How can AI training help marketers?
1. Marketers can make data-driven decisions
AI algorithms can analyse large amounts of data in a short time frame. This data provides marketers with insights into consumer behaviour and preferences helping to create more efficient marketing strategies.
2. Optimise marketing strategies
By allowing marketers to get data in real-time, they can quickly see what parts of their marketing campaign are successful with the audience, and what areas need improvement. The ability to optimise campaigns swiftly can lead to businesses reaching their marketing goals at a lower cost, saving time and money.
3. Automate repetitive tasks
Many marketers will have repetitive jobs to complete on a daily, weekly or monthly basis. Repetitive tasks can be automated to save marketers time and reduce the chance of human error. Automation can also be used for marketing emails, lead prioritising, behaviour targeting and workflows.
4. Enhance personalisation
Having the right AI training makes creating personalised content simple. AI gives marketers the opportunity to tailor content to an individual. Having bespoke content based on historical behaviours or purchases helps increase engagement and conversions. AI can also predict consumer behaviour which can help with personalising future marketing campaigns.
5. Simplify customer service
AI chatbots are becoming more useful to marketers, with the ability to recommend products, ask individuals for reviews and assist with purchases to overcome potential blockers, marketers can use AI chatbots to increase conversion and brand reputation. They can also have more control over the tone of voice and consistency in messaging whilst providing instant answers and resolutions for the customers.
Are you interested in AI training?
Cambridge Marketing College has a BCS Tech 10 Accredited AI short course, which can be completed in just one day. After the AI short course, you can get a digital badge to show off your new skills.
You can find out more about the AI training course here.
What does BCS Tech 10 Accredited mean?
The BCS Tech 10 Accreditation is a competency-based framework developed by the British Computer Society (BCS). A BCS Tech 10 Accreditation is designed to validate IT professionals’ skills. If a course has a BCS Tech 10 Accreditation, you can be sure that the teaching is of high quality and meets the needs of both the attendee and the industry.
*Data taken from Google Keywords August 2023 – July 2024