Skip to content
Get in touch

CIM Award in Digital Fundamentals

  • Level: 3
  • Duration: 3 months
  • Study options: Online learning, Evening classes, Saturday seminars
  • Locations: Online, Bristol, Cambridge, Edinburgh, London

Appreciate the impact that digital technology has had on marketing activities and its effect on customers. Understand the digital marketing tools available, how those tools can be used and how to develop digital marketing content.

Online learning

Start any time and set your own pace! £310 +VAT ENROL

Saturday seminars

15 June 2024 Cambridge, UK £515 +VAT ENROL
15 June 2024 Bristol, UK (Virtual) £515 +VAT ENROL
15 June 2024 Edinburgh, UK (Virtual) £515 +VAT ENROL
15 June 2024 Virtual classes £515 +VAT ENROL

Evening classes

13 May 2024 Cambridge, UK £515 +VAT ENROL
15 May 2024 London, UK (Virtual) £515 +VAT ENROL

Fees and payment

Course fees are subject to VAT in the United Kingdom.

Awarding body membership and/or assessment fees are not included.

You can pay the course fees by debit/credit card or provide us with a Purchase Order number to invoice your company.

Entry criteria and support

In order to take this course, you need to have:

  • no marketing experience is required
  • GCSEs (or equivalent)
  • If English is not your first language, you will need to demonstrate English language proficiency (IELTS Academic Module overall score of 6.5 or equivalent)

Level finder

Do you know which qualification is right for you?

Support: The qualification usually takes 9 months but the College will give up up to 12 months support for added flexibilty

As part of this course, you will also receive the full study package and there are lots of free resources available within our student community to ensure you gain the best learning experience possible — This includes:

  • Learning styles support and practical toolkits to help with your studies.
  • The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.
  • Fortnightly personal development and career webinars.
  • Informal Friday Drop-ins which follows a current topic for students to discuss and generate ideas.
  • Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry.

Course modules

Study hours:
120 hours, split into a provided weekly study plan.

Please note: By choosing this module as an elective when studying the full qualification, the student would be awarded with the CIM Foundation Certificate in Professional Digital Marketing
  • Understand the impact of digital technology on marketing activities
  • Understand the effect of digital technologies on customers
  • Understand the use of digital marketing tools
  • Outline the development of digital marketing content
  • Know how to develop digital marketing communications campaigns
  • Understand how to measure digital marketing communications campaigns