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CIM Award in Digital Marketing Techniques

  • Level: 4
  • Duration: 3-6 months
  • Study options: Online learning, Evening classes, Saturday seminars
  • Locations: Online, Bristol, Cambridge, Edinburgh, London

This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.

Online learning

Start any time and set your own pace! £420 +VAT ENROL

Saturday seminars

15 June 2024 Cambridge, UK £665 +VAT ENROL
15 June 2024 Bristol, UK (Virtual) £665 +VAT ENROL
15 June 2024 Edinburgh, UK (Virtual) £665 +VAT ENROL
15 June 2024 Virtual classes £665 +VAT ENROL

Evening classes

13 May 2024 Cambridge, UK £665 +VAT ENROL
15 May 2024 London, UK (Virtual) £665 +VAT ENROL

Fees and payment

Course fees are subject to VAT in the United Kingdom.

Awarding body membership and/or assessment fees are not included.

You can pay the course fees by debit/credit card or provide us with a Purchase Order number to invoice your company.

Entry criteria and support

In order to take this course, you need to have:

  • A relevant Level 3 qualification; or,
  • 1+ years’ experience in a sales or marketing role
  • If English is not your first language, you will need to demonstrate English language proficiency (IELTS Academic Module overall score of 6.5 or equivalent)

Level finder

Do you know which qualification is right for you?

The qualification normally takes 12 months to complete but the College offers up to 18 months support for added flexibility.

As part of this course, you will also receive the full study package and there are lots of free resources available within our student community to ensure you gain the best learning experience possible — This includes:

  • Learning styles support and practical toolkits to help with your studies.
  • The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.
  • Fortnightly personal development and career webinars.
  • Informal Friday Drop-ins which follows a current topic for students to discuss and generate ideas.
  • Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry.

Course modules

Study hours:
170 hours, split into a provided weekly study plan.

Please note: By choosing this module as an elective when studying the full qualification, the student would be awarded with the CIM Certificate in Professional Digital Marketing
  • Understand digital marketing tools and techniques
  • Assess different applications of digital marketing
  • Know how to integrate digital and offline marketing
  • Understand approaches to enhancing stakeholder engagement
  • Know how to develop a digital marketing plan
  • Apply and adapt digital marketing analysis