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CIM Award in Managing Brands

Revised
  • Level: 6
  • Duration: 3-6 months
  • Study options: Online learning
  • Locations: Online, Bristol, Edinburgh

This module enables you to take a strategic approach to branding at a product/service level so that it is consistent with the corporate brand and impacts reputation positively. You will gain the skills to establish and position brand strategy, and also manage the brand so it continues to deliver the brand promise.

You will also be able to ensure the success of the brand through adequate resourcing and monitor and maintain the brand in the long term.

Online learning

Start any time and set your own pace! £450 +VAT ENROL

Fees and payment

Course fees are subject to VAT in the United Kingdom.

Awarding body membership and/or assessment fees are not included.

You can pay the course fees by debit/credit card or provide us with a Purchase Order number to invoice your company.

Entry criteria and support

In order to take this course, you need to have:

  • a relevant Level 4 qualification, such as the CIM Certificate of Professional Marketing; or,
  • a Bachelors or Masters degree with at least one third of credits coming from marketing content (120 credits in a Bachelor degree or 60 credits in a Masters): or
  • 2+ years’ marketing experience in an operational role plus a diagnostic assessment
  • If English is not your first language, you will need to demonstrate English language proficiency (IELTS Academic Modules overall score of 6.5 or equivalent)

Level finder

Do you know which qualification is right for you?

The qualification normally takes 12-15 months. The College will support you for 18 months for added flexibility

As part of this course, you will also receive the full study package and there are lots of free resources available within our student community to ensure you gain the best learning experience possible — This includes:

  • Learning styles support and practical toolkits to help with your studies.
  • The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.
  • Fortnightly personal development and career webinars.
  • Informal Friday Drop-ins which follows a current topic for students to discuss and generate ideas.
  • Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry.

Course modules

Study hours:
170 hours, split into a weekly study plan.

  • Understand how brands are defined and positioned to add value to organisations
  • Assess the elements of brand strategy
  • Understand the factors that drive brand identity and success
  • Develop a brand plan to deliver the brand strategy
  • Apply a range of techniques to manage the resources to deliver the brand plan
  • Interpret brand metrics and adapt the brand plan for continuous improvement