2012 College Dinner 
Cambridge Marketing Review: Issue 3 
New Introduction to Marketing and Digital Short Courses Meet the tutors
Karl Meyer
Karl has spent the past 20 years working within the Internet Industry in both Technical and Sales and Marketing Roles and was Director of Channel Marketing Strategy for WorldCom in EMEA. His roles took him across most of Europe and the Middle East, culminating in working for King Hussain of Jordan.
Karl is currently an Associate at SPICE.com - an on-line marketing agency focusing on delivering SEO, PPC, email marketing and social media marketing to deliver business growth to a wide variety of clients in the UK and overseas. His particular expertise is the use of Web Analysis and Social Media to accurately target customers. He also runs an on-line toy business where he puts his knowledge of SEO and on-line marketing into practice.
Karl has an MBA from The Open University with a particular emphasis on International Enterprise Development and Knowledge Management.
