Debbie Frost, VP Public Affairs at Facebook, part 2
In part 2 of the show’s interview with Debbie Frost, VP, Public Affairs at Facebook, we ask her about the Demographics of Facebook. She explains how Facebook has become the ‘fabric of people’s lives’ and that the demographic has broadened over the years. Now people of all ages are using the platform and Debbie believes the reason for its take-off is that it allows people to be comfortable online as their real identity, rather than as a screen name.
Debbie also explains how Facebook keeps up with what everyone’s talking about and introduces features which aid engagement. An example of this was allowing users the ability to change their profile pictures in order to support Gay Pride, displaying multi coloured stripes across the picture.
Like connecting with friends on Facebook, Debbie talks about how users connect with the brands and businesses too. She talks about how businesses can use videos and images, much like we do on our personal profiles, to keep users up to date with what’s going on at the company. The interview turns to Instagram at this stage and how it allows users to express their creativity.
In the second half of the show, host Kiran Kapur talks to Peter Wilson of CommsBox.co.uk who talks about responsive websites and the importance of them adapting to any chosen device, be it a tablet, phone or desktop. He describes how companies can lose leads by having a slow website response and how they can slip down the Google rankings because of this.
Is your website 5 years old? If so, it may be in need of a re-fresh, explains Peter. The Marketing department needs to be really involved with the website functionality and design. They need to be able to clearly distinguish what it is they want to achieve in order to get the most from it.
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