Opinionated Marketers - Rise of localism

Kiran Kapur | 16 April 2021

In the week that non-essential shops open in the UK, Charles Nixon and Kiran Kapur discuss the changes coming in the retail sector. In particular, the de-globalisation of supply chains.

Conversation begins with a discussion of Wunderman Thompson's report on deglobalising retail and takes in duplication of production David Ricardo Comparative Advantage of Nations and Terry Pratchett's boots!


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