Marketing and the glamourous world of ocean racing

Lauren Pettitt | 13 March 2020

Our students come from varying backgrounds and types of organisations, and CIM courses help them and their businesses in different ways. Below, Marketing Leadership Programme student, Rebecca Sharp, tells us why she chose a career in marketing and how the course benefited her organisation.

Photo credit: 'Olivier Blanchet Photographie'

Rebecca has what many would regard as the perfect job: combining the glamourous world of ocean racing with the noble cause of clean technology.

She is Co-Founder, with professional ocean racer Phil Sharp, of OceansLab - a competitive ocean racing project centred on innovation, performance, and energy efficiency. Uniquely, the mission aims to pioneer clean technologies in the toughest ocean races.

Why Rebecca chose a career in marketing

“I chose a career in marketing because it enabled me to work in a diverse and exciting field that offered both change and challenge.

I am fascinated by the study of human psychology, and marketing provides a platform from which to move with society, identify trends for opportunity, and learn new and improved ways of reaching business success. Securing sponsorship in the sports industry is inherently challenging. I typically refer to the hunt for funding as a roller coaster ride – just as you think you are close, you are faced with yet another barrier.”

Importantly, Rebecca believes that marketing has the scope to find ways to turn these obstacles into opportunities, and this brings her enormous satisfaction.

How CIM helped Rebecca's career and business

To ensure that OceansLab was heading in the right direction and adaptable to market needs, Rebecca felt that she too must be fully up to date with the latest theories, methods and trends. Already holding a degree in Business Management, and also in Expedition Leadership (‘taking people into jungles and keeping them alive’!), Rebecca decided to enrol on the Marketing Leadership Programme with CMC.

“This was a great opportunity to keep my skills honed, and to develop my thinking through assessments and tutor feedback. Cambridge Marketing College was the ideal choice to undertake distance learning. The school has a history of strong results and quality tutors, and so far I have found their feedback invaluable.”

The course has helped her business too.

As a result of my CIM assignment work, we have implemented a new brand, secured two new partners, and were able to provide an improved platform for our supporters to associate with and achieve added value.

Becoming a Chartered Marketer is incredibly important not only for my personal objectives, but also to provide that additional confidence to business stakeholders. I am incredibly proud to be a CIM member in this global specialist community, and I look forward to one day becoming a CIM Fellow.”

We wish Rebecca much success with her career and her environmental ambitions.

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