Bulgaria
Egypt
Germany
India
Netherlands
United Arab Emirates
United Kingdom
Spread the cost of your course*
Take advantage and make an initial payment of £1,270 by credit/debit card, then spread the remaining amount over 12 equal monthly instalments as follows:
| Online learning | £350.00/month |
* Available for UK bank accounts only.
Online learning
£4500.00* + VAT
* Please note: Awarding body membership and/or assessment fees are not included.
Course overview
This is the CIM’s highest level qualification and is ideal for professionals with senior marketing experience, who are looking to learn essential leadership skills they can apply to their role.
Learn how to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future strategies. Manage an organisation’s assets to build and sustain a clear market position to guide, support and implement market-led change within an organisation. Assess the components of a sustainable and clearly defined consultancy proposition or understand the customer dynamics relevant to the industry sector.
We are extremely proud to have had the first two students in the world complete this course.
Benefits
How will this course benefit you, your organisation and your professional network?
- Reflect upon and improve your own performance
- Quantify the value of your own knowledge and experience
- Test your ability to develop a growth strategy and to convince colleagues to support it
- Identify the metrics that you really need to deliver your strategy
- Question the value of the legacy systems operating in your business
- Step back from the day-to-day and think strategically about the business
- Pick up inspiration and share ideas with your peers, from a variety of sectors
- Use as a springboard if you're planning a start-up venture
- Ensure you are up to date on the very best practices
- Show off to your network and add post nominals to your name
- Enjoy your graduation ceremony!
Tuition package
As well as our comprehensive study package this course includes:
- a specialist textbook for each module
- an exclusive case study created by the College to aid learning
- access to our exclusive Slack channel for discussions with fellow learners
Additional support
There are lots of free resources available within our student community to ensure you gain the best learning experience possible!
- Learning styles support and practical toolkits to help with your studies.
- The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.
- Fortnightly personal development and career webinars.
- Informal Friday ‘Drop-ins’ which follows a current topic for students to discuss and generate ideas.
- Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry.
Duration
18 months, although 24 months support is provided for added flexibility.Entry criteria
- A Level 6 qualification in any discipline, plus 7+ years senior marketing experience,
- OR; Level 6 qualification in Marketing, plus 5+ years senior marketing experience,
- PLUS; Evidence of career progression, a sufficiently strategic current role and IELTS 7 or equivalent (if first language isn't English).
Course modules :
Contemporary Challenges Mandatory
Study hours: 200, split into a provided weekly study plan.- The dynamic marketing environment
- Key business drivers for organisational success
- Opportunities for value creation
- Innovative and positive responses to emerging challenges
You can view the full syllabus for this module here.
Assessment: Work based assignment on an organisation of your choice.
Leading Change Mandatory
Study hours: 200, split into a provided weekly study plan.- Build, lead and manage change
- Change culture and organisational agility
- Handling resistance to change
- Strategic planning for change
You can view the full syllabus for this module here.
Assessment: Work based assignment on an organisation of your choice.
Managing Business Growth Elective
Study hours: 200, split into a provided weekly study plan.- Options for business growth
- Capabilities to maximise performance
- The organisation's ability to respond to change
- Strategies for sustainable growth
You can view the full syllabus for this module here.
Assessment: Work based assignment on an organisation of your choice.
Consultancy Elective
Study hours: 200, split into a provided weekly study plan.- A sustainable consultancy proposition
- Personal brand development
- Client business issues
- Design, implement and embed solutions
You can view the full syllabus for this module here.
Assessment: Work based assignment on an organisation of your choice.
What our students say
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
Don't have the flexibility to study a full qualification?
You can take just one of these qualification modules as an Award which will count towards studying for a full qualification.
We're here to assist!
If you have any questions or would like confidential advice, please do not hesitate to get in touch:
