Level 7

CIM Marketing Leadership Programme

Available via our online learning method, with an anytime start date, or via our 'virtual classrooms', with upcoming dates listed below.

Spread the cost of your course*

Take advantage and make an initial payment of £1200.00 and £70.00 administration fee by credit/debit card, then spread the remaining amount over 12 equal monthly instalments.

* Available for UK bank accounts only.

Online learning

Online Learning

£4500.00* + VAT

£4500.00* + VAT

Please note: All 2020 modules will be run via virtual classrooms.

Executive weekends

Cambridge, UK

10 October 2020, £5400.00* + VAT

10 October 2020
£5400.00* + VAT

* Please note: Awarding body membership and/or assessment fees are not included.

Course overview

This is the CIM’s highest level qualification and is ideal for professionals with senior marketing experience, who are looking to learn essential leadership skills they can apply to their role. 

Learn how to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future strategies. Manage an organisation’s assets to build and sustain a clear market position to guide, support and implement market-led change within an organisation. Assess the components of a sustainable and clearly defined consultancy proposition or understand the customer dynamics relevant to the industry sector.

We are extremely proud to have had the first two students in the world complete this course.


How will this course benefit you, your organisation and your professional network?

  • Reflect upon and improve your own performance
  • Quantify the value of your own knowledge and experience
  • Test your ability to develop a growth strategy and to convince colleagues to support it
  • Identify the metrics that you really need to deliver your strategy
  • Question the value of the legacy systems operating in your business
  • Step back from the day-to-day and think strategically about the business
  • Pick up inspiration and share ideas with your peers, from a variety of sectors
  • Use as a springboard if you're planning a start-up venture
  • Ensure you are up to date on the very best practices
  • Show off to your network and add post nominals to your name
  • Enjoy your graduation ceremony!

Tuition package

As well as our comprehensive study package this course includes:

  • a specialist textbook for each module
  • an exclusive case study created by the College to aid learning
  • access to our exclusive Slack channel for discussions with fellow learners

PLUS, if you are attending classes,

  • One residential weekend (per module) at the Moller Institute, with Saturday's accommodation and dinner included in the course fee; OR,
  • Two full-day Saturday seminars (per module) at locations across the country, with catering included.


18 months, although 24 months support is provided for added flexibility.

Entry criteria

  • A Level 6 qualification in any discipline, plus 7+ years senior marketing experience,
  • OR; Level 6 qualification in Marketing, plus 5+ years senior marketing experience,
  • PLUS; Evidence of career progression, a sufficiently strategic current role and IELTS 7 or equivalent (if first language isn't English).

Course modules:

Contemporary Challenges Mandatory

Study hours: 200, split into a provided weekly study plan.

  • The dynamic marketing environment
  • Key business drivers for organisational success
  • Opportunities for value creation
  • Innovative and positive responses to emerging challenges

Assessment: Work based assignment on an organisation of your choice.

Leading Change Mandatory

Study hours: 200, split into a provided weekly study plan.

  • Build, lead and manage change
  • Change culture and organisational agility
  • Handling resistance to change
  • Strategic planning for change

You can view the full syllabus for this module here.

Assessment: Work based assignment on an organisation of your choice.

Managing Business Growth Elective

Study hours: 200, split into a provided weekly study plan.

  • Options for business growth
  • Capabilities to maximise performance
  • The organisation's ability to respond to change
  • Strategies for sustainable growth

You can view the full syllabus for this module here.

Assessment: Work based assignment on an organisation of your choice.

Consultancy Elective

Study hours: 200, split into a provided weekly study plan.

  • A sustainable consultancy proposition
  • Personal brand development
  • Client business issues
  • Design, implement and embed solutions

You can view the full syllabus for this module here.

Assessment: Work based assignment on an organisation of your choice.

What our students say

Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay. 

Brenton Williams Foundation Certificate Student, Gilead Sciences Inc.

In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.

Clare Montgomery Founder, Beaujolais and Beyond

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

After working in Marketing for a year already; I’m thoroughly enjoying this apprenticeship, it’s already taught me lots of valuable information that I use on a day-to-day basis. The coursework is easily accessed and allows me to work at my own pace whilst balancing my job at the same time.

Dylan Cooper Marketing Assistant Apprentice, The Parts Alliance

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development, Global University Systems

The course material follows a logical structure and provides a variety of learning methods depending on preference. The level of support provided by the college is outstanding. My learning is tailored to my personal objectives and work priorities which means I can balance workloads alongside developing my career aspirations as a marketing professional.

Kimberley Wright Marketing Executive Apprentice, Expleo

Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.

Nooria P. Apprentice Marketing Executive, Abcam

Don't have the flexibility to study a full qualification?

You can take just one of these qualification modules as an Award which will count towards studying for a full qualification.

We're here to assist!

If you have any questions or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.

This website uses cookies!

Cookies are important to maintain the functionality of this website and to continually improve your experience.
We'll assume you're okay with this unless you decide to opt out — Find out more