Internet of Things and Hackerthon

Innovation | Charles Nixon | 25 January 2015

Series 2, Episode 3

Steve Woolley, External Affairs Manager at the Chartered Institute of Marketing (CIM) explains the Hackathon, the world’s largest marketing conversation. You can join this at Marketing2025.com. In Jargon Buster! Charles Nixon describes the Red-Blue Ocean strategy and Karl Meyer, Product Manager at Geant, and Terry Nicklin, Director of KeyNotePR, return to look at the marketing implications of the Internet of Things (IoT).

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