Getting a Marketing Job and Using Advertising

Customer experience, Communications, B2B | Kiran Kapur | 29 January 2015

Series 2 Episode 4

Dominic Phipps of explains how to get a job in B2B marketing, Jargon Buster! looks at theories of consumer decision-making process and Allison Thomas returns to the show to explain how small businesses can use advertising effectively.

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