Getting a Marketing Job and Using Advertising Customer experience, Communications, B2B | Kiran Kapur | 29 January 2015

Series 2 Episode 4

Dominic Phipps of Brandrecruitment.co.uk explains how to get a job in B2B marketing, Jargon Buster! looks at theories of consumer decision-making process and Allison Thomas returns to the show to explain how small businesses can use advertising effectively.