If you want to grow your business, launching new products or improving your services is a great way to do it. But managing all the moving parts, such as ideas, teams, and customers, can be tricky. This is where a Digital Product Manager comes in.

A Digital Product Manager helps your business create better products, serve your customers more effectively, and work more smoothly behind the scenes. In this article, we will explain how hiring a Digital Product Manager can help your business grow and why an apprentice may be a cost-effective option for you. 

1. Making Sure Products Support Your Business Goals

A Digital Product Manager helps make sure everything you create or improve supports your business goals. Whether you want to grow your customer base, enter new markets, or improve profits, they'll ensure your products always relate back to your goals.

2. Creating Products Your Customers Actually Want

Instead of guessing what customers need, a Digital Product Manager listens to feedback, looks at customer behaviour, and helps design products that solve real problems. This means happier customers who are more likely to keep coming back.

3. Helping Teams Work Better Together

Launching a new product usually involves lots of people, such as designers, engineers and sales teams. A Digital Product Manager makes sure everyone is working towards the same goal, avoiding confusion and delays. This helps you get your product to market faster and with fewer mistakes.

4. Using Time and Money More Wisely

Businesses always have to be smart about where they spend their time and money. A Digital Product Manager helps decide what tasks are most important. This means you get more done and use your resources on the projects that provide the most vaule. 

Research shows that companies with strong product management practices can save up to 34% in project costs and bring products to market 30% faster(Source: McKinsey & Company). Hiring a Digital Product Manager means better use of your time, people, and money, helping you grow without unnecessary spending.

5. Keeping Your Business Flexible

Markets and customer needs change quickly. A Digital Product Manager is trained to help your business adapt to these changes fast, without losing focus. This flexibility helps you stay ahead of competitors and meet new customer needs as they appear.

6. Finding New Ways to Make Money

A good Digital Product Manager is always looking for new opportunities. They can spot new ideas for products, ways to improve existing services, or better ways to keep customers happy. This can open up new income streams and help your business grow.

7. Making Smarter Decisions Using Data

Instead of relying on guesswork, a Digital Product Manager uses data, like customer feedback, website visits, or sales numbers, to guide decisions. This helps your business make smarter choices and avoid expensive mistakes.

Why You Might Want to Hire a Digital Product Manager Apprentice

Hiring a Digital Product Manager is a great move, but finding the right person can be tough, and experienced managers can be expensive.

A great alternative is hiring a Digital Product Manager Apprentice. An apprentice is someone who is learning on the job while getting expert training at the same time. Apprentices can quickly become valuable team members, offering fresh ideas and modern digital skills, all while growing into the exact role you need.

It is also cost-effective, as the UK government proviedes apprenticeship funding (the Apprenticeship Levy, most businesses can get up to 95% of the training costs covered).

If your business already pays into the Levy, you could use your existing funds to cover the full cost. You can learn more about how apprenticeship funding works on the UK Government website here.

This makes hiring a Digital Product Manager Apprentice an affordable way to build digital skills into your business without a large upfront investment.

At Cambridge Marketing College, our Digital Product Manager Apprenticeship teaches apprentices everything they need to know to help businesses like yours succeed, from product planning and customer research to using data for smarter decision-making.

 

Frequently Asked Questions (FAQs)

What does a Digital Product Manager do?

A Digital Product Manager helps businesses plan, develop, and improve their products or services. They make sure products meet customer needs, align with business goals, and are delivered on time and on budget. They also use customer feedback and data to make smart decisions that help products succeed in the market.

How can hiring a Digital Product Manager save my business money?

Research shows that strong product management can save up to 34% in project costs and speed up product delivery by 30% (McKinsey & Company). A Digital Product Manager helps businesses avoid costly mistakes, focus on valuable tasks, and improve efficiency across teams.

What is a Digital Product Manager Apprentice?

A Digital Product Manager Apprentice is someone who is learning how to manage digital products while working in your business. They receive structured training and real-world experience at the same time. It’s a cost-effective way to build valuable digital skills in your team.

How does government apprenticeship funding work?

Through the UK Government’s Apprenticeship Levy, most businesses can have up to 95% of an apprentice’s training costs funded.

If your business already pays into the Levy, you can even cover 100% of the training costs using your existing funds. You can learn more about funding options on the Government website here.

Is hiring an apprentice a good option for small businesses?

Absolutely. Apprentices bring fresh ideas, new skills, and up-to-date knowledge without the high costs of hiring experienced professionals. With government funding available, apprenticeships are a smart and affordable way for small businesses to grow their teams and improve their digital capabilities.