Getting a Marketing Job and Social Media

Social media, Communications | Kiran Kapur | 07 March 2015

Series 2, Episode 9

Hannah Szurek from Brand Recruitment advises on how to get that dream job in B2C marketing, whether you are just starting out or are later in your career.

Dawn Southgate, Head of Information at the CIM, recommends three books: 'The best of global digital marketing: the storybook' by Mike Berry and Hando Sinisalu, published by Best Marketing International (2014); 'Everybody writes: your go-to guide to creating ridiculously good content' by Ann Handley published by Wiley (2014); and 'The ultimate guide to writing and marketing a bestselling book – on a shoestring budget' by Dee Blick published by Filament Publishing (2014).

Finally, Danny Bermant from http://www.brainstorm-digital.co.uk advised how to impress a COE with the importance of social media, including creating buyer personas and lead magnets.

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