Explore the latest sustainability content, from avoiding clichés and tackling anti-greenwashing to Unilever’s sustainability strategy, DEI insights, Hannah Fry’s water crisis solutions, and the latest trends in marketing sustainability. Here's what I have enjoyed listening to, reading and watching over the past month:

 

14 Sustainability Clichés to Retire in 2025

Clear communication is essential in sustainability, yet industry jargon often clouds our message. This excellent article from Trellis Group highlights clichés to avoid in 2025, encouraging us to communicate with clarity and impact.

 

Unilever’s CSO on Moving from Vision to Execution 

The Two Steps Forward podcast by Joel Makower and Solitaire Townsend continues to be a standout in the sustainability podcast space. This episode features Rebecca Marmot, Unilever’s Chief Sustainability Officer, discussing how to turn vision into action. I also recommend Solitaire Townsend’s Substack and her insightful post, How to Ruin a Sustainability Story.

 

The Surprising Solutions to the World's Water Crisis

In this Bloomberg programme, science communicator Hannah Fry explores innovative solutions to water scarcity, showing how powerful storytelling can drive sustainability action.

 

Backlash to the Backlash: Why DEI Isn’t Going Anywhere

With increasing pushback on Diversity, Equity, and Inclusion (DEI), this article by Tom Idle is a refreshing reminder of why DEI remains central to sustainability.

 

The Anti-Greenwashing Backlash: Should Companies Take Heed?

Oliver Dudok van Heel from Kearney examines in this article why companies should stand firm on their sustainability commitments despite the growing anti-greenwashing sentiment.

 

Marketing Sustainability Update

Finally, my colleague Neil Wilkins and I recently recorded a podcast discussing the latest trends in marketing and sustainability. We also continue to deliver our monthly course helping professionals achieve The Carbon Literacy Project certification.

 

About Sustainability InSight Sustainability

InSight is my regular roundup designed to share insights across the sustainability spectrum—from climate change and environmental challenges to corporate responsibility and social impact.

Have something you'd recommend I feature next month? Send it my way: https://www.linkedin.com/in/nigelgclark/ .

 

About Me (Nigel Clark)

I’m a tutor at Cambridge Marketing College, where we are dedicated to delivering a wide range of resources, courses, and apprenticeships focused on sustainability and corporate responsibility.

Explore our sustainability programmes: https://www.marketingcollege.com/sustainability
Check out our events: https://www.marketingcollege.com/events
Or contact us directly at: info@marketingcollege.com