6 benefits of a CIM or CIPR course

Study skills | Lauren Pettitt | 05 June 2019

Considering studying a marketing (CIM) or PR (CIPR) course to give your career a boost? Before you embark on your professional studying journey, you want to know how the course will benefit you during your studies and after you have completed.


Take a look at our list of 6 benefits of a CIM or CIPR course below, not only for when you're studying but also for when your course is complete.

1. CIM and CIPR courses are recognised worldwide

You never know where your career may take you so it's very important that you can take your professional qualification with you. By studying the Chartered Institute of Marketing (CIM) or Chartered Institute of Public Relations (CIPR) courses, your qualification(s) will be recognised by employers around the globe.

2. CIM and CIPR courses fit around full-time work

Working full-time and studying a professional qualification is a commitment but with the flexibility to study when and how you want, it’s much simpler to enhance your professional career, knowing you can fit it around you. Choose to study via our range of evening and weekend classes or start when you choose and learn online through Online Learning. Although we will recommend submission periods to you, as long as you are covered by College support, you can pick and choose when you wish to submit. There are a range of payment options available too, so you choose how you fund your course as well.

3. Immediately apply new skills to your workplace

Through work-based assignments, you can immediately start applying the theory you learn to your role. If you are unable to base your assignments on your organisation, you can either use that of a friend or family or volunteer for an organisation in exchange for using marketing activity as an example in your work. There are many options available to you.

4. Immediately apply new models to your workplace

Take special care when being referred to models / theorists in our study materials as you never know how they will shape your assignments throughout the course and also your marketing strategy after you have been introduced to them. Keep a note of these, how they work and shape your marketing strategy accordingly. 

5. CIM and CIPR courses offer a variety of levels

No matter what stage you are at in your career, there is a level to suit you. Whether you are very new to marketing and want to learn more, are wanting to change career path or oversee leading change and growth for your company, we can help you reach your full potential on your way to becoming a Chartered Marketer. 

6. Your CV will stand out with a CIM or CIPR course

There is no doubt that by completing a CIM or CIPR qualification you will stand out from the competition when applying for new roles. Studying whilst working shows your eagerness to development your career and employers will be excited to see the new strategies and ideas you can bring to the table.


There are a variety of reasons why you should take the leap and start your professional qualification today. The CIM and CIPR courses are specifically designed to work around busy professionals’ lives, allowing you to strengthen your skills and ultimately, your career. 


If you have any questions about the best course for you, please contact us.