Who is this event for?

Are you making the most of AI in your role? Are you confident about where to use it and how to get the most from it? If you are interested in mastering AI for marketing, this 1-day course is designed for you. 

AI technologies are revolutionising the marketing industry. They allow you to efficiently create stronger strategies, establish differentiation and competitive advantage, optimise customer engagement and critically, demonstrate results. Regardless of how much you are using them at the moment, Mastering AI for Marketing will give you both ideas and confidence as you move forward. 

This course is designed for marketers of all levels, with no prior experience required.

About this event

The optimised adoption of AI allows marketing professionals to deliver greater impact across the board. And yet, a significant proportion of marketers admit to not being entirely confident in its use. Are you one of them? 

Leveraging the right technologies enables you to better understand your audience, enhance your offer, achieve greater reach, create more meaningful impacts and deliver greater profits. But with platforms emerging and changing at such a fast pace, it is a challenge to keep up with the trends, let alone lead them. 

Mastering AI for Marketing provides a vital source of insights and experience which will allow you to approach your AI strategies with greater clarity. Diligently researched and updated each time, the course uses immersive technologies to allow you to see and experience for yourself, the way brands and organisations are harnessing this resource. 

Accredited as a BCS Tech 10 Programme, your attendance will not only boost your efficiency, results and impacts, but will also enable you to receive a BCS Tech10 badge to showcase your new expertise. 

What will you learn? 

  • Search & Discovery Optimisation: enhance visibility with AI-powered voice and visual search strategies
  • Customer Insights & Engagement: understand behaviours, trends and preferences by leveraging AI, and use it to build communities and influencer partnerships
  • Product Showcasing & Conversion: create interactive product experiences which drive conversion, through applying immersive technology
  • Immersive use of AI: create engaging, personalised customer experiences by harnessing AI, AR and VR
  • AI Tools & Automation: streamline campaigns, content and social media through the use of platforms such as ChatGPT, JasperAI and Brandwatch
  • Ethical AI: build trust and adoption through responsible use of AI

Position yourself at the forefront of the future of marketing in just 1-day. Book your space today. 

Meet the tutors

Neil Wilkins 

Neil is a Fellow of Cambridge Marketing College with 40 years of marketing experience, spanning 18 years in corporate roles and 22 years in consultancy. Neil is the co-author of our Digital Marketing Handbook and Digital Marketing Guides. He teaches at CIM Certificate and Diploma level and leads our AI Marketing courses, including our popular BCS-accredited AI Marketing one-day course.

Read Neil Wilkins full biography.

 

 

Mark Connolly

Mark Connolly is the founder and managing director of Marketing Mavens, a digital marketing agency that has been helping businesses achieve sustainable growth for over a decade. With 19 years of industry experience, he has built a strong reputation for working with SMEs and multi-national corporations, delivering results through a practical, hands-on approach. He co-delivers a monthly AI and Metaverse course with Neil Wilkins on Spatial - Create Immersive UGC, Virtual Classrooms, Experiential Marketing, giving learners hands-on experience inside immersive environments. His teaching covers prompt engineering, generative AI for content and campaigns, AI search visibility (GEO) and the practical workflows agencies need to adopt to stay relevant.

Read Mark Connolly's full biography. 

 

Mark Connolly