Level 5

CIPR Professional PR Certificate

Whilst you will have some experience in PR, this course will help you research and develop PR plans, create content, influence behaviours and measure success. Join our classes or start any time with our online learning platform.

Spread the cost of your course*

Take advantage and make an initial payment of £300.00 and £70.00 administration fee by credit/debit card, then spread the remaining amount over 10 equal monthly instalments.

* Available for UK bank accounts only.

Online learning

Online Learning

£995.00* + VAT

£995.00* + VAT

Saturday seminars

Cambridge, UK

15 February 2020, £1400.00* + VAT

15 February 2020
£1400.00* + VAT
Bristol, UK

10 October 2020, £1400.00* + VAT

10 October 2020
£1400.00* + VAT
* An additional amount of £885.00 for CIPR registration and assessment to be paid at checkout.

Course overview

Research and develop PR plans; create content that helps an organisation to tell a story, change attitudes and influence behaviours, and/or market products and services; and measure the impact of communication activities.

Candidates are expected to have some experience of public relations activities, in consultancy or in-house, or they might have experience in a related discipline such as marketing or journalism and wish to enter the PR profession.#

Study package 

Find out what our students receive in their study package as part of this course.

Duration

12 months

Entry criteria

  • hold any UK degree, plus relevant experience,
  • OR, 2 years’ relevant full-time employment in PR, and five GCSEs grade C or above, one of which must be English Language;
  • OR, a LCCIEB Group Diploma in PR, and one year’s relevant experience. NB: Equivalent qualifications are acceptable.

Course modules:

PR in Context: Research and Planning Mandatory

Study hours: 130, split into a provided weekly study plan.

  • PR positioning in a societal context
  • the organisational context of PR
  • Communications, internal communication, investor relations, public affairs and marketing communications
  • How PR can support an organisation's goals
  • Identify issues and suggest how they might be managed
  • Research to inform and apply PR management plans
  • Stakeholders, influencers, publics and communities

Assessment: PR Plan and statement of reflection

Content, Media and Engagement Mandatory

Study hours: 130, split into a provided weekly study plan.

  • Raise awareness, relationship building and managing reputation
  • Media relations; channels and channel management
  • Social media in public relations
  • Contextual, cross-cultural and diversity issues
  • Writing strategies and content for different channels
  • Interpret data to inform tactics

Assessment: Content curation report, written content and statement of reflection

Measurement, evaluation and professional ethics Mandatory

Study hours: 130, split into a provided weekly study plan.

  • Best practice tools to manage PR activities
  • Consultancy/client relationship
  • Risk assessment and measurement of PR and communication activities

Assessment: Executive report, statement of reflection and discussion of ethical issues

What our students say

The advanced certificate has given me a fantastic grounding in PR. It is really important to understand the theory and history behind PR practice whilst in the early stages of your career, and the Advanced Certificate was the perfect vehicle to do so. The level of support received from my tutor and course leader was exceptional and it has been a truly rewarding experience that will no doubt benefit me in the future.

Rebecca Gould Marketer, Petersens Ltd

I decided to take the Advanced Certificate a year after finishing my undergraduate degree and I am pleased to say it has exceeded my expectations. My tutor is a top communicator who I believe instilled a mentality of quality output and best practice to the group. I have gained a solid theoretical understanding of the broad communications spectrum and vastly improved my writing and planning skills. My participation in the course was also a major factor in securing my current role in a PR agency by demonstrating my interest and commitment to the PR industry to my employers.

Olivia Jones Account Co-ordinator , KOR Communications

Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay. 

Brenton Williams Foundation Certificate Student, Gilead Sciences Inc.

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development, Global University Systems

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.

Nooria P. Apprentice Marketing Executive, Abcam

The advanced certificate has given me a fantastic grounding in PR. It is really important to understand the theory and history behind PR practice whilst in the early stages of your career, and the Advanced Certificate was the perfect vehicle to do so. The level of support received from my tutor and course leader was exceptional and it has been a truly rewarding experience that will no doubt benefit me in the future.

CIPR Advanced Certificate Student

In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.

Clare Montgomery Founder, Beaujolais and Beyond

The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.

Elisabeth Lewis-Jones Then CIPR President

We're here to assist!

If you have any questions or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.

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