Level 5

CIPR Professional PR Certificate

Start at any time to suit you with online learning.

Spread the cost of your course*

Take advantage and make an initial payment of £370 by credit/debit card, then spread the remaining amount over 10 equal monthly instalments of £181.30/month

* Available for UK bank accounts only.

Online learning

Online Learning

£995.00* + VAT

£995.00* + VAT
* An additional amount of £919.00 for CIPR registration and assessment to be paid at checkout.

Course overview

 

View the CIPR's full syllabus.

 

The aim of the CIPR Professional PR Certificate is to introduce the student to the context, concepts and practical tools of public relations (PR) that will enhance their understanding of their chosen profession and enable them to develop the skills and abilities necessary to progress in their career.

Student will research and develop PR plans; create content that helps an organisation to tell a story, change attitudes and influence behaviours, and/or market products and services; and measure the impact of communication activities.

Students are expected to have some experience of public relations activities, in consultancy or in-house, or they might have experience in a related discipline such as marketing or journalism and wish to enter the PR profession.

Study package 

Find out what our students receive in their study package as part of this course.

Additional support

There are lots of free resources available within our student community to ensure you gain the best learning experience possible!

  • Learning styles support and practical toolkits to help with your studies.
  • The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.
  • Fortnightly personal development and career webinars.
  • Informal Friday ‘Drop-ins’ which follows a current topic for students to discuss and generate ideas.
  • Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry.

Duration

12 months

Entry criteria

  • hold any UK degree, plus relevant experience,
  • OR, 2 years’ relevant full-time employment in PR, and five GCSEs grade C or above, one of which must be English Language;
  • OR, a LCCIEB Group Diploma in PR, and one year’s relevant experience. NB: Equivalent qualifications are acceptable.

Course modules :

PR in Context: Research and Planning Mandatory

Study hours: 130, split into a weekly study plan.

Unit 1 positions public relations in the economic, social and political contexts in which it functions and considers areas of PR practice. It examines where PR sits within organisations and how it adds value. It considers practical challenges and introduces conceptual underpinnings relating to PR planning within a framework of organisational strategy, vision and goals, developing capabilities in PR, and communications research and planning. 

Assessment: PR Plan and statement of reflection

Content, Media and Engagement Mandatory

Study hours: 130, split into a weekly study plan.

Unit 2 considers how to create and manage communication that works; how individuals and groups react and respond to PR activities; and how PR can affect that response. It examines concepts and theories related to PR practice. The ways in which developments in technology have affected the balance between organisations, stakeholders and publics are discussed.

The key concepts and related methods underpin the study of media and social media channels, the creation of ethical and compelling content, storytelling, content curation, and interpreting, and using data. Students are encouraged to draw on their own experience alongside case study examples of campaigns and professional practice. 

Assessment: Content curation report, examples of content and statement of reflection

Measurement, evaluation and professional ethics Mandatory

Study hours: 130, split into a weekly study plan.

Unit 3 focuses on the delivery of communication and PR activities; and how they are managed, monitored and measured, including the contrasting roles of consultancy and in-house professionals. Current best practice on evaluation (AMEC guidelines) is introduced to equip the candidate with practical tools to use in the workplace. The links between objective setting (Unit 1) and content development (Unit 2) and their impact on the organisation’s strategic goals are explored. Students should use the measurable objectives (e.g. SMART) they set in Unit 1 to assess PR activity in relation to organisational goals.

The Unit also considers the professional status of the discipline and introduces key legal and regulatory concepts. The ethical dimension within which public relations operates, including the CIPR Code of Conduct, is examined.

Assessment: Executive report, statement of reflection and discussion of ethical issues

What our students say

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development, Global University Systems

I decided to take the Advanced Certificate a year after finishing my undergraduate degree and I am pleased to say it has exceeded my expectations. My tutor is a top communicator who I believe instilled a mentality of quality output and best practice to the group. I have gained a solid theoretical understanding of the broad communications spectrum and vastly improved my writing and planning skills. My participation in the course was also a major factor in securing my current role in a PR agency by demonstrating my interest and commitment to the PR industry to my employers.

Olivia Jones Account Co-ordinator , KOR Communications

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

The advanced certificate has given me a fantastic grounding in PR. It is really important to understand the theory and history behind PR practice whilst in the early stages of your career, and the Advanced Certificate was the perfect vehicle to do so. The level of support received from my tutor and course leader was exceptional and it has been a truly rewarding experience that will no doubt benefit me in the future.

Rebecca Gould Marketer, Petersens Ltd

The advanced certificate has given me a fantastic grounding in PR. It is really important to understand the theory and history behind PR practice whilst in the early stages of your career, and the Advanced Certificate was the perfect vehicle to do so. The level of support received from my tutor and course leader was exceptional and it has been a truly rewarding experience that will no doubt benefit me in the future.

CIPR Advanced Certificate Student

The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.

Elisabeth Lewis-Jones Then CIPR President

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

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