Bulgaria
Egypt
Germany
India
Netherlands
Russia
United Arab Emirates
United Kingdom
Spread the cost of your course*
Take advantage and make an initial payment of £300.00 and £70.00 administration fee by credit/debit card, then spread the remaining amount over 10 equal monthly instalments.
* Available for UK bank accounts only.
Online learning
£995.00* + VAT
Please note: All 2020 modules will be run via virtual classrooms.
Saturday seminars
13 February 2021, £1400.00* + VAT
Course overview
Research and develop PR plans; create content that helps an organisation to tell a story, change attitudes and influence behaviours, and/or market products and services; and measure the impact of communication activities.
Candidates are expected to have some experience of public relations activities, in consultancy or in-house, or they might have experience in a related discipline such as marketing or journalism and wish to enter the PR profession.#
Study package
Find out what our students receive in their study package as part of this course.
Duration
12 monthsEntry criteria
- hold any UK degree, plus relevant experience,
- OR, 2 years’ relevant full-time employment in PR, and five GCSEs grade C or above, one of which must be English Language;
- OR, a LCCIEB Group Diploma in PR, and one year’s relevant experience. NB: Equivalent qualifications are acceptable.
Course modules:
PR in Context: Research and Planning Mandatory
Study hours: 130, split into a provided weekly study plan.- PR positioning in a societal context
- the organisational context of PR
- Communications, internal communication, investor relations, public affairs and marketing communications
- How PR can support an organisation's goals
- Identify issues and suggest how they might be managed
- Research to inform and apply PR management plans
- Stakeholders, influencers, publics and communities
Assessment: PR Plan and statement of reflection
Content, Media and Engagement Mandatory
Study hours: 130, split into a provided weekly study plan.- Raise awareness, relationship building and managing reputation
- Media relations; channels and channel management
- Social media in public relations
- Contextual, cross-cultural and diversity issues
- Writing strategies and content for different channels
- Interpret data to inform tactics
Assessment: Content curation report, written content and statement of reflection
Measurement, evaluation and professional ethics Mandatory
Study hours: 130, split into a provided weekly study plan.- Best practice tools to manage PR activities
- Consultancy/client relationship
- Risk assessment and measurement of PR and communication activities
Assessment: Executive report, statement of reflection and discussion of ethical issues
What our students say
The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.
I decided to take the Advanced Certificate a year after finishing my undergraduate degree and I am pleased to say it has exceeded my expectations. My tutor is a top communicator who I believe instilled a mentality of quality output and best practice to the group. I have gained a solid theoretical understanding of the broad communications spectrum and vastly improved my writing and planning skills. My participation in the course was also a major factor in securing my current role in a PR agency by demonstrating my interest and commitment to the PR industry to my employers.
The advanced certificate has given me a fantastic grounding in PR. It is really important to understand the theory and history behind PR practice whilst in the early stages of your career, and the Advanced Certificate was the perfect vehicle to do so. The level of support received from my tutor and course leader was exceptional and it has been a truly rewarding experience that will no doubt benefit me in the future.
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
The advanced certificate has given me a fantastic grounding in PR. It is really important to understand the theory and history behind PR practice whilst in the early stages of your career, and the Advanced Certificate was the perfect vehicle to do so. The level of support received from my tutor and course leader was exceptional and it has been a truly rewarding experience that will no doubt benefit me in the future.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
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