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Digital Communications Mandatory
Reference ID: DL560
Gain sound theoretical and practical knowledge of digital communication management within the context of strategic PR, based on an understanding of current and emerging technologies, digital strategies and social media platforms.
Online Distance Learning tuition
- specialist tuition by practicing CIPR qualified professionals with experience in commercial, government and voluntary sectors
- a series of videos on aspects of digital communications
- a webinar for assessment preparation
- one-to-one tutor support for assessments
- online support through the College's learning zone
Blended learning tuition
- all the above, plus two taught study days at the award-winning Moller Institute, Churchill College, Cambridge, with a strategic communications tutor and a digital communications tutor
- CIPR Professional PR Certificate,
- OR One year's employment in PR and one of the following: CIPR Specialist Certificate: Internal Communication, CIM Diploma, UK Bachelor's degree (or equivalent)
- OR Two year's employment in PR and one of the following: CAM Advanced Diploma in Marketing Communications, NCTJ Diploma, UK Bachelor's degree (or equivalent)
- OR Four years' employment in PR (or related sectors) and 5 GCSES
Digital Communications MandatoryStudy hours: 150, split into a provided weekly study plan.
- Explore the disruptive and transformative impact of digital technologies
- Understand the concepts and tools employed in strategic PR planning
- Manage, plan, monitor, measure and evaluate digital activities and engagement
- Consider legal and ethical implications
Assessment: A 3,000 word executive report on a public relations digital communications issue and a supporting 2,000 word statement of reflection.
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