The core purpose of the new Crisis Diploma in Crisis Communication is to introduce the mid-career professional to the contexts, concepts and practical tools of crisis response PR.
It is designed for both the generalist looking to boost their awareness of best practice preparation for crisis management, and for those looking to specialise in the subject as a career choice. At a practical level, the key learning outcome is to enable students to research and develop ethical crisis response strategies and plans to effectively assist organisations to avoid or reduce the impact of complex issues, events and situations. To develop the skills and knowledge needed for auditing, planning and managing public relations if and when the pressure mounts for an urgent response, or during a crisis.
Assessment is by a work based assignment, comprising of an Executive Report and a supporting summary analysis. 4,500 words in total
What do you get?
- the class is a residential weekend programme in Cambridge
- accomodation and a networking dinner is included
- specialist tuition by practicing CIPR qualified professionals with experience in commercial, government and voluntary sectors
- a series of videos on aspects of crisis communications
- a webinar for assessment preparation
- one-to-one tutor support for assessments
- online support through the College's learning zone
Crisis communications practice Mandatory
Key concepts in crisis response
Opportunities and Threats to trust and reputation
Analyse and define types of crisis
Manage media and social media in a crisis
Establishing a crisis ready organisation
Assessment: Assessment is by a work based assignment, comprising of an Executive Report and a supporting summary analysis. 4,500 words in total
What our students say
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
28 October 2017, £1350.00* + VAT
Crisis communications practice Mandatory28 October 2017 - 29 October 2017
Reference ID: Crisis comms
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