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Crisis Communications Practice Mandatory
Reference ID: DL550
Contribute effectively to the organisation's risk assessment, while meeting what is expected of an ethical practitioner in complex situations. Designed for both generalist PR practitioners wishing to enhance their understanding of crisis communication, or for those looking to specialise in crisis communication as a career.
Study package for this course includes:
- specialist tuition by practicing CIPR qualified professionals with experience in commercial, government and voluntary sectors
- a series of videos on aspects of crisis communications
- a webinar for assessment preparation
- one-to-one tutor support for assessments
- online support through the College's learning zone
- CIPR Professional PR Certificate,
- OR One year's employment in PR and one of the following: CIPR Specialist Certificate: Internal Communication, CIM Diploma, UK Bachelor's degree (or equivalent in a PR-related discipline),
- OR, Two year's employment in PR and one of the following: CAM Advanced Diploma in Marketing Communications, NCTJ Diploma, UK Bachelor's degree (or equivalent),
- OR, Four years' employment in PR (or related sectors) and 5 GCSES
Crisis Communications Practice MandatoryStudy hours: 150, split into a provided weekly study plan.
- Opportunities and threats to trust and reputation
- Analyse and define types of crisis
- Manage media and social media in a crisis
- Establishing a crisis ready organisation
- Trust as an asset
Assessment: Work based assignment, comprising of Executive Report and analysis.
What our students say
Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay.
After working in Marketing for a year already; I’m thoroughly enjoying this apprenticeship, it’s already taught me lots of valuable information that I use on a day-to-day basis. The coursework is easily accessed and allows me to work at my own pace whilst balancing my job at the same time.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.
In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
The course material follows a logical structure and
provides a variety of learning methods depending on preference. The level of
support provided by the college is outstanding. My learning is tailored to my
personal objectives and work priorities which means I can balance workloads
alongside developing my career aspirations as a marketing professional.
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