Level 7

CIPR Professional PR Diploma

Learn PR strategy and how to evaluate and implement a wide range of PR concepts and techniques. Start at any time to suit you with online learning.

Spread the cost of your course*

Take advantage and make an initial payment of £370 by credit/debit card, then spread the remaining amount over 10 equal monthly instalments of £234.10/month

* Available for UK bank accounts only.

Online learning

Online Learning

£1275.00* + VAT

£1275.00* + VAT
* An additional amount of £1,111.00 for CIPR registration and assessment to be paid at checkout.

Course overview


View the CIPR's full syllabus.


The CIPR Professional PR Diploma is based on professional public relations/communications practice underpinned by core PR principles, models and concepts. 

The CIPR Professional PR Diploma will enable you to: 

  • deepen your knowledge and understanding of professional PR practice, tactics and strategy in a range of contexts and for a range of audiences and purposes;
  • develop a framework for strategic and critical thinking that will enable you to make an effective, ethical and responsible contribution to your organisation;
  • draw upon PR principles, models and concepts to create, implement and evaluate effective communication and management strategies;
  • critically analyse current issues relevant to the field of public relations to produce insightful contributions to debate. 

Study package 

Find out what our students receive in their study package as part of this course.

Additional support

There are lots of free resources available within our student community to ensure you gain the best learning experience possible!

  • Learning styles support and practical toolkits to help with your studies.
  • The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.
  • Fortnightly personal development and career webinars.
  • Informal Friday ‘Drop-ins’ which follows a current topic for students to discuss and generate ideas.
  • Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry.


12 months

Entry criteria

  • hold the CIPR Certificate (OR relevant postgraduate professional qualification), PLUS one year’s full-time employment in a public relations or relevant environment;
  • OR, hold a degree in business/marketing/management/communication studies, PLUS one year’s relevant full time employment;
  • OR, hold any other UK degree, PLUS two years’ experience in PR;
  • OR, have four years’ relevant full-time employment in PR, PLUS five GCSE passes, one of which must be in English Language

Course modules :

PR Strategy & Planning Mandatory

Study hours: 150, split into a provided weekly study plan.

Unit 1 PR Strategy and Planning is focused on the PR strategy and planning process, with an emphasis on research that establishes robust communication objectives, related to the organisation's goals.

This Unit situates public relations within a strategic management framework, enabling critical and ethical examination of the role and responsibilities of the function, and senior practitioners, within a contemporary context. It considers practical challenges and conceptual underpinnings relating to public relations strategy and planning in a variety of situations and types of organisation. The importance of organisational and functional objectives is emphasised with a focus on research and analysis to support problem identification, stakeholder mapping and objective setting. An analytical perspective is applied to encourage a reflective approach in examining candidates' own experience alongside case studies of organisations and scenarios.

Assessment: Executive report (work-based assignment)

PR Content, Communications & Engagement Mandatory

Study hours: 150, split into a provided weekly study plan.

Unit 2 PR Content, Communications and Engagement is focused on communication and engagement, with an emphasis on content, which reflects employers' views that management of content across the organisation is an essential competence. This Unit focuses on PR strategies involving content, communications and engagement. It investigates the contemporary media landscape (including digital and ICT developments) and helps students to develop creative solutions, create and curate multimedia content and apply communications concepts to a variety of situations facing a range of organisations. 

A professional approach emphasises the importance of ethical practice, maintaining trust, reputation management, and informed judgement. Students are encouraged to draw on their own experience alongside case study examples of campaigns and strategic practice. 

Assessment: Thought leadership article (work-based assignment)

PR Management, Measurement & Evaluation Mandatory

Study hours: 150, split into a provided weekly study plan.

Unit 3 PR Management, Measurement and Evaluation is focused on leadership of PR activities, with an emphasis on management of projects, campaigns and resources; internal stakeholders, the PR team and key suppliers; and on measurement and evaluation. This Unit concentrates on performance improvement in respect of the management, measurement and evaluation of professional PR practice. It offers critical examination of the effectiveness of public relations strategies, campaigns and programmes. 

Principles relating to accountability, socio-cultural considerations, ethical practice and continuous professional development will be applied. Students will be able to examine their own processes and practices alongside case study examples. 

Assessment: Management proposal (work-based assignment)

What our students say

I would highly recommend the CIPR Diploma course run by Cambridge Marketing College. It has allowed me to reflect on and understand what guides my practice, and has vastly improved my strategic thinking. Applying some of the learning has directly contributed to bringing additional work and funding into my unit.

Christine Birchall Corporate Communications and Marketing Manager, Norfolk County Council

Thanks to the CIPR diploma, and therefore thanks to you, my salary has just jumped considerably and my future career prospects are better than I had ever hoped. I start work on Tuesday. Thank you!

CIPR Diploma Student

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development, Global University Systems

If anybody ever questions the value of PR theory, please let them know that after only two sessions of the CIPR Diploma I was able to use it at a job interview to justify the creation of a PR (rather than a marketing) position at one of the UK’s biggest wealth management firms and to argue that the best person to do it would be me.

CIPR Diploma Student

The CIPR Diploma has provided me with excellent theoretical knowledge needed in this ever increasingly demanding and competitive communications environment. Working with CMC provides a platform to apply my learning directly into my profession, where both my employer and I have benefited. Going back into education was always a daunting prospect, but the CIPR Diploma course has provided me with first hand support whenever it was asked for, giving me the best possible chance of securing not only invaluable knowledge, but a good grade too.

Tom Scott Marketing & Communications Officer, Bristol City Council

Thank you, Alan, so much for your brilliant tuition and support throughout the course. I thoroughly enjoyed the days at Nottingham – they were always extremely well-planned, engaging and full of detailed content – and I felt you were always there for valuable help and feedback whenever we needed extra support out of lesson time.

Amy Williams Corporate PR Officer, Slimming World

The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.

Elisabeth Lewis-Jones Then CIPR President, CIPR

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