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PR Strategy & Planning Mandatory
PR Content, Communications & Engagement Mandatory
PR Management, Measurement & Evaluation Mandatory
Reference ID: DL530
Learn the practical methods, tools and concepts and apply them directly to your workplace. Aimed at the more experienced professional, and assessed at postgraduate level, the course focuses on strategic public relations and students will be encouraged to analyse critically and appreciate PR as an integral part of successful business practice.
Find out what our students receive in their study package as part of this course.
- hold the CIPR Advanced Certificate (OR relevant postgraduate professional qualification), PLUS one year’s full-time employment in a public relations or relevant environment;
- OR, hold a degree in business/marketing/management/communication studies, PLUS one year’s relevant full time employment;
- OR, hold any other UK degree, PLUS two years’ experience in PR;
- OR, have four years’ relevant full-time employment in PR, PLUS five GCSE passes, one of which must be in English Language
Course modules :
PR Strategy & Planning MandatoryStudy hours: 150, split into a provided weekly study plan.
- Organisational branding and reputation
- The relationship between corporate and PR objectives
- Situation analysis, environment monitoring and issues identification
- Creative approaches to problem identification
- PR planning models
- Stakeholder identification and mapping
- Data analysis to inform PR planning
Assessment: Executive report (work-based assignment)
PR Content, Communications & Engagement MandatoryStudy hours: 150, split into a provided weekly study plan.
- The contemporary media landscape
- Compelling strategic narrative
- Creative problem solving approaches
- Content creation and curation
- Key messages and storytelling techniques
- Persuasion in PR campaigns and communication activities
- Listening to stakeholders
- Social media community management
Assessment: Thought leadership article (work-based assignment)
PR Management, Measurement & Evaluation MandatoryStudy hours: 150, split into a provided weekly study plan.
- Integrated campaign management
- Project management
- Budget and resource management
- Principles of ethical practice
- Risk assessment and management
- Competencies for team management
- Relationships and management
- Efficiency and effectiveness of PR activities
Assessment: Management proposal (work-based assignment)
What our students say
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
If anybody ever questions the value of PR theory, please let them know that after only two sessions of the CIPR Diploma I was able to use it at a job interview to justify the creation of a PR (rather than a marketing) position at one of the UK’s biggest wealth management firms and to argue that the best person to do it would be me.
The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
Thanks to the CIPR diploma, and therefore thanks to you, my salary has just jumped considerably and my future career prospects are better than I had ever hoped. I start work on Tuesday. Thank you!
I would highly recommend the CIPR Diploma course run by Cambridge Marketing College. It has allowed me to reflect on and understand what guides my practice, and has vastly improved my strategic thinking. Applying some of the learning has directly contributed to bringing additional work and funding into my unit.
Thank you, Alan, so much for your brilliant tuition and support throughout the course. I thoroughly enjoyed the days at Nottingham – they were always extremely well-planned, engaging and full of detailed content – and I felt you were always there for valuable help and feedback whenever we needed extra support out of lesson time.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
The CIPR Diploma has provided me with excellent theoretical knowledge needed in this ever increasingly demanding and competitive communications environment. Working with CMC provides a platform to apply my learning directly into my profession, where both my employer and I have benefited. Going back into education was always a daunting prospect, but the CIPR Diploma course has provided me with first hand support whenever it was asked for, giving me the best possible chance of securing not only invaluable knowledge, but a good grade too.
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