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PR Strategy & Planning Mandatory
PR Content, Communications & Engagement Mandatory
PR Management, Measurement & Evaluation Mandatory
Reference ID: DL530
10 October 2020, £1600.00* + VAT
Tutor: Alan Anstead
PR Strategy & Planning Mandatory10 October 2020
PR Content, Communications & Engagement MandatoryTo be confirmed
PR Management, Measurement & Evaluation MandatoryTo be confirmed
Reference ID: CIPRDipBriSS1020
Learn the practical methods, tools and concepts and apply them directly to your workplace. Aimed at the more experienced professional, and assessed at postgraduate level, the course focuses on strategic public relations and students will be encouraged to analyse critically and appreciate PR as an integral part of successful business practice.
Find out what our students receive in their study package as part of this course.
- hold the CIPR Advanced Certificate (OR relevant postgraduate professional qualification), PLUS one year’s full-time employment in a public relations or relevant environment;
- OR, hold a degree in business/marketing/management/communication studies, PLUS one year’s relevant full time employment;
- OR, hold any other UK degree, PLUS two years’ experience in PR;
- OR, have four years’ relevant full-time employment in PR, PLUS five GCSE passes, one of which must be in English Language
PR Strategy & Planning MandatoryStudy hours: 150, split into a provided weekly study plan.
- Organisational branding and reputation
- The relationship between corporate and PR objectives
- Situation analysis, environment monitoring and issues identification
- Creative approaches to problem identification
- PR planning models
- Stakeholder identification and mapping
- Data analysis to inform PR planning
Assessment: Executive report (work-based assignment)
PR Content, Communications & Engagement MandatoryStudy hours: 150, split into a provided weekly study plan.
- The contemporary media landscape
- Compelling strategic narrative
- Creative problem solving approaches
- Content creation and curation
- Key messages and storytelling techniques
- Persuasion in PR campaigns and communication activities
- Listening to stakeholders
- Social media community management
Assessment: Thought leadership article (work-based assignment)
PR Management, Measurement & Evaluation MandatoryStudy hours: 150, split into a provided weekly study plan.
- Integrated campaign management
- Project management
- Budget and resource management
- Principles of ethical practice
- Risk assessment and management
- Competencies for team management
- Relationships and management
- Efficiency and effectiveness of PR activities
Assessment: Management proposal (work-based assignment)
What our students say
Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.
Thank you, Alan, so much for your brilliant tuition and support throughout the course. I thoroughly enjoyed the days at Nottingham – they were always extremely well-planned, engaging and full of detailed content – and I felt you were always there for valuable help and feedback whenever we needed extra support out of lesson time.
The course material follows a logical structure and
provides a variety of learning methods depending on preference. The level of
support provided by the college is outstanding. My learning is tailored to my
personal objectives and work priorities which means I can balance workloads
alongside developing my career aspirations as a marketing professional.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
After working in Marketing for a year already; I’m thoroughly enjoying this apprenticeship, it’s already taught me lots of valuable information that I use on a day-to-day basis. The coursework is easily accessed and allows me to work at my own pace whilst balancing my job at the same time.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.
The CIPR Diploma has provided me with excellent theoretical knowledge needed in this ever increasingly demanding and competitive communications environment. Working with CMC provides a platform to apply my learning directly into my profession, where both my employer and I have benefited. Going back into education was always a daunting prospect, but the CIPR Diploma course has provided me with first hand support whenever it was asked for, giving me the best possible chance of securing not only invaluable knowledge, but a good grade too.
I would highly recommend the CIPR Diploma course run by Cambridge Marketing College. It has allowed me to reflect on and understand what guides my practice, and has vastly improved my strategic thinking. Applying some of the learning has directly contributed to bringing additional work and funding into my unit.
Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay.
In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.
If anybody ever questions the value of PR theory, please let them know that after only two sessions of the CIPR Diploma I was able to use it at a job interview to justify the creation of a PR (rather than a marketing) position at one of the UK’s biggest wealth management firms and to argue that the best person to do it would be me.
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
Thanks to the CIPR diploma, and therefore thanks to you, my salary has just jumped considerably and my future career prospects are better than I had ever hoped. I start work on Tuesday. Thank you!
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