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CIM Award in Marketing and Digital Strategy

Revised
  • Level: 6
  • Duration: 3-6 months
  • Study options: Online learning
  • Locations: Online

Recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. Apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels. Learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.

Online learning

Start any time and set your own pace! £450 +VAT ENROL

Fees and payment

You can pay the course fees by debit/credit card or by selecting 'Invoice my company' at the checkout.

The total course fee payable to Cambridge Marketing College does not include the additional CIM membership and assessment fees that need to be separately paid to complete the qualification — Please refer to the cost breakdown below.

  • Study method Online learning
  • Award fee £450 £450
  • VAT £90 £0
  • Total payable to the College £540 £450
  • CIM membership £65/year £65/year
  • CIM assessments £190 £190 *
* International learners might be eligible for a reduced rate of £150

Entry criteria and support

In order to take this course, you need to have:

  • a relevant Level 4 qualification, such as the CIM Certificate of Professional Marketing; or,
  • a Bachelors or Masters degree with at least one third of credits coming from marketing content (120 credits in a Bachelor degree or 60 credits in a Masters): or
  • 2+ years’ marketing experience in an operational role plus a diagnostic assessment
  • If English is not your first language, you will need to demonstrate English language proficiency (IELTS Academic Modules overall score of 6.5 or equivalent)

Level finder

Do you know which qualification is right for you?

The qualification normally takes 12-15 months. The College will support you for 18 months for added flexibility

As part of this course, you will also receive the full study package and there are lots of free resources available within our student community to ensure you gain the best learning experience possible — This includes:

  • Learning styles support and practical toolkits to help with your studies.
  • The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.
  • Fortnightly personal development and career webinars.
  • Informal Friday Drop-ins which follows a current topic for students to discuss and generate ideas.
  • Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry.

Course modules

Study hours:
170 hours, split into a weekly study plan.

  • Understand how to analyse an organisation’s current and future internal and external environments
  • Interpret relevant information and insights to recommend and inform strategic decision making
  • Develop marketing objectives and strategy to deliver organisational objectives
  • Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives
  • Define the resources required to deliver the strategic marketing plan
  • Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement