Customer loyalty, the customer/user experience and customer insight are the core of achieving optimum satisfaction and retention. This module gives you an understanding of the contemporary customer’s complex needs and wants, their behaviour as consumers and how this sets their expectations. You will learn how to gain the insight required to understand those needs and map the journey to ultimately improve their experience.
Online learning
| Start any time and set your own pace! | £420 +VAT | ENROL |
Fees and payment
You can pay the course fees by debit/credit card or by selecting 'Invoice my company' at the checkout.
The total course fee payable to Cambridge Marketing College does not include the additional CIM membership and assessment fees that need to be separately paid to complete the qualification — Please refer to the cost breakdown below.
- Study method Online learning
- Award fee £420 £420
- VAT £84 £0
- Total payable to the College £504 £420
- CIM membership £65/year £65/year
- CIM assessments £150 £150 *
Entry criteria and support
In order to take this course, you need to have:
- A relevant Level 3 qualification; or,
- 1+ years’ experience in a sales or marketing role
- If English is not your first language, you will need to demonstrate English language proficiency (IELTS Academic Module overall score of 6.5 or equivalent)
Do you know which qualification is right for you?
As part of this course, you will also receive the full study package and there are lots of free resources available within our student community to ensure you gain the best learning experience possible — This includes:
- Learning styles support and practical toolkits to help with your studies.
- The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.
- Fortnightly personal development and career webinars.
- Informal Friday Drop-ins which follows a current topic for students to discuss and generate ideas.
- Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry.