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CIM Award in Applied Marketing

  • Level: 4
  • Duration: 3-6 months
  • Study options: Online learning, Evening classes, Saturday seminars
  • Locations: Online, Bristol, Cambridge, Edinburgh, London

Explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.

Online learning

Start any time and set your own pace! £420 +VAT ENROL

Saturday seminars

28 September 2024 Cambridge, UK £665 +VAT ENROL
28 September 2024 Bristol, UK (Virtual) £665 +VAT ENROL
28 September 2024 Edinburgh, UK (Virtual) £665 +VAT ENROL
28 September 2024 Virtual classes £665 +VAT ENROL

Evening classes

07 October 2024 Cambridge, UK £665 +VAT ENROL
09 October 2024 London, UK (Virtual) £665 +VAT ENROL

Fees and payment

Course fees are subject to VAT in the United Kingdom.

Awarding body membership and/or assessment fees are not included.

You can pay the course fees by debit/credit card or provide us with a Purchase Order number to invoice your company.

Entry criteria and support

In order to take this course, you need to have:

  • A relevant Level 3 qualification; or,
  • 1+ years’ experience in a sales or marketing role
  • If English is not your first language, you will need to demonstrate English language proficiency (IELTS Academic Module overall score of 6.5 or equivalent)

Level finder

Do you know which qualification is right for you?

The qualification normally takes 12 months to complete but the College offers up to 18 months support for added flexibility.

As part of this course, you will also receive the full study package and there are lots of free resources available within our student community to ensure you gain the best learning experience possible — This includes:

  • Learning styles support and practical toolkits to help with your studies.
  • The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.
  • Fortnightly personal development and career webinars.
  • Informal Friday Drop-ins which follows a current topic for students to discuss and generate ideas.
  • Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry.

Course modules

Study hours:
170 hours, split into a provided weekly study plan.

  • Understand the contribution of marketing to the organisation
  • Know what influences customer behaviour across a range of contexts
  • Understand the factors and trends in the marketing environment and how they affect marketing
  • Know a range of options for gathering relevant marketing information
  • Understand the application of the marketing mix within different marketing contexts
  • Know how to apply and adapt the marketing mix to satisfy customer needs and business goals