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CIM Award in Communications in Practice

Revised
  • Level: 3
  • Duration: 3 months
  • Study options: Online learning
  • Locations: Online
This module provides an understanding of how communications can be used in practice to engage with customers. On completion of the module, you will have an appreciation of the different customers that an organisation may have and how those customers make buying decisions. You will also have an understanding of the purpose of marketing communications and a knowledge of the range of communications tools available.
 
Finally, you will know how to prepare an outline customer communications plan and how to measure the plan’s effectiveness.

Online learning

Start any time and set your own pace! £310 +VAT ENROL

Fees and payment

You can pay the course fees by debit/credit card or by selecting 'Invoice my company' at the checkout.

The total course fee payable to Cambridge Marketing College does not include the additional CIM membership and assessment fees that need to be separately paid to complete the qualification — Please refer to the cost breakdown below.

  • Study method Online learning
  • Award fee £310 £310
  • VAT £62 £0
  • Total payable to the College £372 £310
  • CIM membership £65/year £65/year
  • CIM assessments £110 £110

Entry criteria and support

In order to take this course, you need to have:

  • no marketing experience is required
  • GCSEs (or equivalent)
  • If English is not your first language, you will need to demonstrate English language proficiency (IELTS Academic Module overall score of 6.5 or equivalent)

Level finder

Do you know which qualification is right for you?

Support: The qualification usually takes 9 months but the College will give up up to 12 months support for added flexibilty

As part of this course, you will also receive the full study package and there are lots of free resources available within our student community to ensure you gain the best learning experience possible — This includes:

  • Learning styles support and practical toolkits to help with your studies.
  • The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.
  • Fortnightly personal development and career webinars.
  • Informal Friday Drop-ins which follows a current topic for students to discuss and generate ideas.
  • Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry.

Course modules

Study hours:
120 hours, split into a provided weekly study plan.

  • Identify different types of customer
  • Identify how customers make purchasing decisions
  • Outline the purpose of customer communications
  • Understand the range of communications tools
  • Outline the structure and content of a customer communications plan
  • Know how the effectiveness of a communications plan can be measured and evaluated