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CIM Award in Marketing Principles

  • Level: 3
  • Duration: 3 months
  • Study options: Online learning, Evening classes, Saturday seminars
  • Locations: Online, Bristol, Cambridge, Edinburgh, London

Identify key components of the marketing environment and have an appreciation of how to collect and utilise relevant information about the marketing environment. Outline the concepts and elements which make up the marketing mix and understand how these are applied in a range of different contexts.

Online learning

Start any time and set your own pace! £310 +VAT ENROL

Saturday seminars

28 September 2024 Cambridge, UK £515 +VAT ENROL
28 September 2024 Bristol, UK (Virtual) £515 +VAT ENROL
28 September 2024 Edinburgh, UK (Virtual) £515 +VAT ENROL
28 September 2024 Virtual classes £515 +VAT ENROL

Evening classes

07 October 2024 Cambridge, UK £515 +VAT ENROL
09 October 2024 London, UK (Virtual) £515 +VAT ENROL

Fees and payment

Course fees are subject to VAT in the United Kingdom.

Awarding body membership and/or assessment fees are not included.

You can pay the course fees by debit/credit card or provide us with a Purchase Order number to invoice your company.

Entry criteria and support

In order to take this course, you need to have:

  • no marketing experience is required
  • GCSEs (or equivalent)
  • If English is not your first language, you will need to demonstrate English language proficiency (IELTS Academic Module overall score of 6.5 or equivalent)

Level finder

Do you know which qualification is right for you?

Support: The qualification usually takes 9 months but the College will give up up to 12 months support for added flexibilty

As part of this course, you will also receive the full study package and there are lots of free resources available within our student community to ensure you gain the best learning experience possible — This includes:

  • Learning styles support and practical toolkits to help with your studies.
  • The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.
  • Fortnightly personal development and career webinars.
  • Informal Friday Drop-ins which follows a current topic for students to discuss and generate ideas.
  • Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry.

Course modules

Study hours:
120 hours, split into a provided weekly study plan.

  • Know the role and function of marketing within organisations 
  • Understand the factors that influence customer behavior
  • Identify the key components of the marketing environment
  • Identify how to collect relevant information about the marketing environment
  • Understand the concept and elements of the marketing mix
  • Understand the application of the marketing mix in different contextual settings