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Cambridge Marketing College

CIPR Professional PR Diploma

Our Pass Rate for the CIPR Diploma last year was 100%!

The Professional PR Diploma syllabus is built around first learning about practical methods, tools and concepts which give you the confidence to take this back to the workplace. It supports this learning with higher, multi-disciplinary level concepts to explain and underpin the new knowledge.

Course Location

Bristol, Cambridge, Nottingham

Study Days

• Each course has a planned programme of study days comprising presentations, workshops, case studies and group exercises led by an experienced tutor
• Provision of refreshments and lunch at all study centres
• Detailed study plan – including key steps relating to pre-session reading, follow up action, feedback tasks and personal development ideas

THE UNITS

The role of public relations within an organisation, its relationship with marketing and other communications disciplines and key concepts such as relationship building, managing reputation and engaging people.

PR Strategy and Planning

• Importance of organisational branding and reputation
• How different PR disciplines work effectively together
• The relationship between corporate and PR objectives
• Situation analysis, environment monitoring and issues identification
• Creative approaches to problem identification
• PR planning
• Stakeholder identification and mapping
• Set PR objectives
Assessment is by a 4,000 word
analysis and report

PR Content, Communications and Engagement

• Compelling strategic narrative
• Creative problem solving approaches
• Content creation and curation
• Key messages and storytelling techniques
• Persuasion in PR campaigns and communication activities
• Listening to stakeholders
• Issue management principles and practice
• Social media community management
• Content analysis research methods
Assessment is by a 4,000 word
thought leadership article and
personal reflection

PR Management, Measurement and Evaluation

• Advise and coach senior managers
• Integrated campaign management
• Project management techniques
• Budget and resource management
• Principles of ethical practice
• Risk assessment and management
• Competencies for team management
• Relationships and management
• Efficiency and effectiveness of PR activities
• Qualitative research methods
Assessment is by a 4,000 word
proposal

Fees information:

The College fee for this course via Saturday Seminars (UK) is £1480 + VAT. You will also need to budget for the CIPR Awarding Body and Assessment fees of £1035 (no VAT). 

The College fee for this course via Distance Learning is £1275 + VAT (if applicable). You will also need to budget for the CIPR Awarding Body and Assessment fees of £1035 (no VAT).

The College CIPR prospectus  and Timetables can be viewed here .Distance learners may start at any time

To apply:

To apply please complete the CIPR's application form by clicking here.

 

Delegate Feedback

 

"Thank you, Alan, so much for your brilliant tuition and support throughout the course. I thoroughly enjoyed the days at Nottingham – they were always extremely well-planned, engaging and full of detailed content – and I felt you were always there for valuable help and feedback whenever we needed extra support out of lesson time.  Just to say as well that the online videos you have recorded were extremely well put-together and presented. Having them about an hour long and available 24/7 was great. It was an ideal style of learning for me to have both online and face-to-face tuition – I found it extremely handy to be able to log in and watch extra video content at my convenience – perfect for fitting in around working full time and being a busy person!"

Amy Williams, CIPR Nottingham Diploma Delegate

 

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2016 Prospectus for Professional Marketers

View All News Items

The CIM has launched its new Marketing Leadership Programme for senior and strategic marketers and we are delighted to announce that we are one of just a few Study Centres accredited to deliver it. The new programme offers an exciting challenge for marketers who want to get to the very top of their game and replaces the existing Postgraduate Diploma. Our programme will start in February 2017 and you can enrol now by contacting Lauren@marketingcollege.com. You can find out more about the programme here: CIM Marketing Leadership Programme.

Go To Blog

In an extract from his forthcoming Handbook on Internal Marketing, Nick Wake discusses the purpose of Internal Communication and its impact on engagement and product development. To read: Internal marketing – CMR12 Internal marketing – CMR12  

Go To Reviews

I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! Many thanks indeed.
 

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