Marketing Manager Apprenticeship

Revised

Level: 6
Duration: 24

Study options: Online learning
Cost: £9,000

Take responsibility for the marketing activities and strategy of your organisation.

Marketing apprenticeships have really taken off recently. They enable the apprentices to earn while they learn whilst giving the employer the advantage of a highly motivated member of staff who is keen to put their learning into practice. At the induction, managers are usually looking for their apprentices to improve their confidence by acquiring knowledge and skills, leading to behavioural change that is almost always recognised in their quarterly reviews.

— Keith Rowland, Apprentice Tutor

Benefits for the apprentice and employer

Apprentices learn vital skills they can apply directly to their roles, including planning and strategy, understanding innovation, branding and product/service development
Apprentices will be fully qualified in 29 months
It is a cost effect training solution for your company

Who is this apprenticeship for?

Typical job roles include: Marketing Manager, Marketing and Communications Manager, Corporate Communications Manager, Product/Proposition Manager, Insight/Innovations Manager.

How this apprenticeship works

Minimum of 6 hours off-the-job training per week
Blended learning, with online study materials, one-to-one coding tutorials, a monthly one-to-one online tutorial and topic specific webinars
Free attendance at 2 one-day courses on AI and Sustainability
After successful completion of the EPA, the apprentice will be able to register as an Affiliate Member of the Chartered Institute of Marketing (CIM) — membership fees applies
We have mapped the knowledge content with the CIM Level 6 Diploma in Professional Marketing, so the apprentice will be able to gain the qualification by taking two additional modules.

Duration and cost

The learning section of the apprenticeship is up to 24 months. The end point assessment period is up to 5 months thereafter. The cost is £9,000.

Skills and behaviours

Advanced interpersonal and communication techniques
Service delivery and improvement
Resource management
Planning and analysing
Commercial approach
Leadership
Agile and flexible
Creative and commercial thinking
Resilience and continuous improvement
Professionalism and emotional intelligence

End point assessment — EPA

To complete the apprenticeship, apprentices have to complete an End Point Assessment (EPA). This includes:

A Project Showcase - 3 marked components based on an end-to-end Marketing Plan that the apprentice has designed and developed during the EPA with their employer
A 70-minute Professional Discussion (with the assessor) - assesses the apprentice’s knowledge, skills and behaviours holistically

What our apprentices say

It was a terrific experience undertaking my Level 6 Marketing Manager apprenticeship with the Cambridge Marketing College. From the thorough course material and resources set out for me in the easy-to-use Learning Zone, to insightful meetings with my tutor, Annie, who prepared me perfectly for the end-point assessment, and regular, thought-provoking reviews with Nick, the course was engaging and educational. It played the perfect role alongside my on-the-job learning, challenged me in the right ways and led me to become a stronger, more strategic, and accountable marketer. I would recommend the course to others looking to further their marketing careers.

I have passed! I’m so surprised, pleased and thankful! I will be shouting from the rooftops on LinkedIn about my amazing Cambridge Marketing College course very soon. This course really gave me the structure, expertise and encouragement from my tutor to actually become a Marketer. A huge thank you to everyone!

I have loved my time as a marketing degree apprentice at Pfizer. I am currently working in the Rare Disease BU and look after a specific brand. I am amazed at the level of responsibility I have received as a junior member of the team, it has been the best way to get hands on experience in the business world. The diverse range of projects I have been tasked with not only align with the modules set my marketing college but also give me a holistic understanding of the Rare Disease BU. These apprenticeships are the best way to, not only gain a degree, but gain invaluable experience.

Since starting my apprenticeship, I've been on a rollercoaster! It has undeniably been the most brilliant experience; the best experience I could have asked for during the pandemic especially. I have had countless opportunities to explore and develop my skillset in a trusting work environment with close support from experts and managers in similar and senior roles. Real-world experience is what employers look for among other things and with my apprenticeship being two years long, not only have I got two years-worth of knowledge and a level 6 degree apprenticeship qualification that's recognised by the Chartered Institute of Marketing (CIM), but I also have two years of work experience, something that most university students won't have- it's like two for the price of one!

I was very apprehensive to start with as it has been some time since I was in any sort of education, but everybody has been so supportive, helpful, and kind. From the onboarding process, the course materials and online hub, and the ongoing guidance from my tutor and the college, I truly have had the best encouragement and experience.

Key syllabus

The Principles and Theories of Marketing
Brand Development and Safeguarding
Consumer and Organisational Behaviour Theories and Concepts
Advanced Stakeholder Management and CRM
Marketing Communication Planning Models and Budgetary Methodologies
Innovation in Marketing
Managing Brands

The Organisation’s Vision, Mission, Values, Strategy, Plans, Stakeholders, Customers and Stakeholders
The Wider Business perspective in which Marketing Operates Nationally and Internationally
How to Measure and Deliver ROI
The Relevant Industry/Sector Specific Legal, Regulatory and Compliance Frameworks

Effective Market Research and Evaluation Techniques and Methods
Reliable information Sources and Metrics
New and Emerging Trends and Themes in Marketing

The Principles of Product and Service Design and Implementation and Portfolio Management
The Features and Benefits of Different Marketing Communications and Routes to Market

Marketing Manager Apprenticeship

Benefits for the apprentice and employer

Who is this apprenticeship for?

How this apprenticeship works

Duration and cost

Skills and behaviours

End point assessment — EPA

What our apprentices say

Key syllabus

Why use Cambridge Marketing College as your apprentice training provider?

Apprenticeships are a way to develop and upskill your workforce.

Benefits for the apprentice and employer

Who is this apprenticeship for?

How this apprenticeship works

Duration and cost

Skills and behaviours

End point assessment — EPA

What our apprentices say

Key syllabus

Marketing Concepts & Theories

Business Understanding and Commercial Awareness

Research & Insight

Product, service and proposition development

Why use Cambridge Marketing College as your apprentice training provider?

Apprenticeships are a way to develop and upskill your workforce.