High Tech and Stakeholders Innovation, Stakeholder, B2B | Terry Nicklin | 27 February 2014

Series 1, Episode 5

In this episode of the show, Terry Nicklin, author of the Stakeholder Marketing Handbook, explains the importance of marketing to stakeholders. Tony Wilson shares his expertise in High Technology Marketing. Dawn Southgate, Head of Knowledge at CIM, recommends some marketing magazines: The Economist, Campaign, London Business School’s Business Strategy Review, and Wired.