Crisis Communications and media interviews

Communications | Kiran Kapur | 23 July 2020

Series 7, Episode 1

Terry Nicklin, owner of KeynotePR a well-known Cambridge-based PR agency, explains how to prepare for a crisis. He explains having a crisis communications plan is like car maintenance, because if you service your car properly, you shouldn't break down.

Terry also gives practical tips on how to handle a media interview and offers some examples of interviews going badly.

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