Bulgaria
Egypt
Germany
India
Netherlands
United Arab Emirates
United Kingdom
Online learning
£1500.00* + VAT
* Please note: Awarding body membership and/or assessment fees are not included.
Course overview
Identify the key influences on the future drivers of the organisation and match those with organisational resource to determine future direction.
Senior level marketers need to be able to identify the key influences on the future drivers of the organisation and match those with organisational resource to determine future direction. This module will enable you to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future strategies.
This Award also forms part of, and receives the same tuition support as, the CIM Marketing Leadership Programme.
Duration
6 monthsEntry criteria
- A Level 6 qualification in any discipline, plus 7+ years senior marketing experience,
- OR; Level 6 qualification in Marketing, plus 5+ years senior marketing experience,
- PLUS; Evidence of career progression, a sufficiently strategic current role and IELTS 7 or equivalent (if first language isn't English).
Course module :
Contemporary Challenges Mandatory
Study hours: 200, split into a provided weekly study plan.- The dynamic marketing environment
- Key business drivers for organisational success
- Opportunities for value creation
- Innovative and positive responses to emerging challenges
You can view the full syllabus for this module here.
Assessment: Work based assignment on an organisation of your choice.
What our students say
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
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