The aims of this programme are to develop your skills in: constructing an argument, evaluating marketing concepts, understanding technology and new trends, collaborating and influencing across the business, people management and leadership.
Each module takes 6 months to complete, therefore the full course should take 18 months in total.
Each module requires 200 hours of study.
- Level 6 qualification (ie a full honours degree) in any discipline, plus 7+ years marketing experience,
- OR; Level 6 qualification (ie a full honours degree) in Marketing, plus 5+ years marketing experience,
- PLUS; Evidence of career progression, a sufficiently strategic current role and IELTS 7 or equivalent (if first language isn't English).
Contemporary Challenges Mandatory
This module will enable you to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop successful and practical strategies.
Leading Change Mandatory
This module will enable you to meet the challenges of change through
providing a platform for supporting responses to change through
harnessing organisational potential and sustainable innovation. In
addition you will develop an understanding of how an organisation's
assets can be managed to build and sustain a clear market position to
guide, support and implement market-led change within an organisation.
Managing Business Growth Elective
Managing Business Growth:
This module will enable you to develop a structured and creative approach to determining where potential or existing opportunities for growth exist.
This module is designed to develop the skills required to build and
develop client relationships either as an independent consultant or in a
consultancy role within a large organisation.
All modules are assessed by a project-based assignment.
25 February 2017, £5400.00* + VAT
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