For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimise digital marketing as well as develop strategic responses to change. You will also be able to ensure responses are measured to evidence success.
Online learning
| Start any time and set your own pace! | £450 +VAT | ENROL |
Fees and payment
Course fees are subject to VAT in the United Kingdom.
Awarding body
membership and/or assessment fees
are not included.
You can pay the course fees by debit/credit card or provide us with a Purchase Order number to invoice your company.
Entry criteria and support
In order to take this course, you need to have:
- a relevant Level 4 qualification, such as the CIM Certificate of Professional Marketing; or,
- a Bachelors or Masters degree with at least one third of credits coming from marketing content (120 credits in a Bachelor degree or 60 credits in a Masters): or
- 2+ years’ marketing experience in an operational role plus a diagnostic assessment
- If English is not your first language, you will need to demonstrate English language proficiency (IELTS Academic Modules overall score of 6.5 or equivalent)
Do you know which qualification is right for you?
As part of this course, you will also receive the full study package and there are lots of free resources available within our student community to ensure you gain the best learning experience possible — This includes:
- Learning styles support and practical toolkits to help with your studies.
- The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.
- Fortnightly personal development and career webinars.
- Informal Friday Drop-ins which follows a current topic for students to discuss and generate ideas.
- Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry.