Bulgaria
Egypt
Germany
India
Netherlands
Russia
United Arab Emirates
United Kingdom
Online learning
£450.00* + VAT
Please note: All 2020 modules will be run via virtual classrooms.
Executive weekends
13 March 2021, £765.00* + VAT
Saturday seminars
23 January 2021, £730.00* + VAT
06 February 2021, £730.00* + VAT
23 January 2021, £730.00* + VAT
* Please note: Awarding body membership and/or assessment fees are not included.
Course overview
For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimise digital marketing as well as develop strategic responses to change. You will also be able to ensure responses are measured to evidence success.Duration
3-6 monthsEntry criteria
- A Marketing or Business degree with a minimum of 50% of credits in Marketing; or,
- 4+ years’ marketing experience
Course module:
Digital Optimisation Mandatory
Study hours: 170, split into a provided weekly study plan.- Understand the strategic implications of the changing digital environment on organisations
- Interpret relevant insights from the wider digital environment
- Develop responses to changing stakeholder needs and behaviours
- Develop a conversion optimisation plan
- Assess digital metrics and analytics
- Apply key digital measures to analyse optimisation
You can view the full syllabus for the module here.
Assessment: Assignment based on an organisation of your choice.
What our students say
After working in Marketing for a year already; I’m thoroughly enjoying this apprenticeship, it’s already taught me lots of valuable information that I use on a day-to-day basis. The coursework is easily accessed and allows me to work at my own pace whilst balancing my job at the same time.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
The course material follows a logical structure and
provides a variety of learning methods depending on preference. The level of
support provided by the college is outstanding. My learning is tailored to my
personal objectives and work priorities which means I can balance workloads
alongside developing my career aspirations as a marketing professional.
In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.
Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
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