Level 6

CIM Award in Digital Optimisation

Revised

Learn about the strategic implications of the digital environment and how to develop and measure a conversion optimisation plan.

Online learning

Online Learning

£450.00* + VAT

£450.00* + VAT

Executive weekends

Cambridge, UK

14 March 2020, £765.00* + VAT

14 March 2020
£765.00* + VAT

Saturday seminars

Bristol, UK

25 January 2020, £730.00* + VAT

25 January 2020
£730.00* + VAT
Edinburgh, UK

01 February 2020, £730.00* + VAT

01 February 2020
£730.00* + VAT

* Please note: Awarding body membership and/or assessment fees are not included.

Course overview

  • Understand the strategic implications of the changing digital environment on organisations
  • Interpret relevant insights from the wider digital environment
  • Develop responses to changing stakeholder needs and behaviours
  • Develop a conversion optimisation plan
  • Assess digital metrics and analytics
  • Apply key digital measures to analyse optimisation


You can view the full syllabus for the module here.

Duration

3-6 months

Entry criteria

  • A Marketing or Business degree with a minimum of 50% of credits in Marketing; or,
  • 4+ years’ marketing experience

Course module:

Digital Optimisation Mandatory

Study hours: 170, split into a provided weekly study plan.

  • Understand the strategic implications of the changing digital environment on organisations
  • Interpret relevant insights from the wider digital environment
  • Develop responses to changing stakeholder needs and behaviours
  • Develop a conversion optimisation plan
  • Assess digital metrics and analytics
  • Apply key digital measures to analyse optimisation


You can view the full syllabus for the module here.

Assessment: Assignment based on an organisation of your choice.

What our students say

In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.

Clare Montgomery Founder, Beaujolais and Beyond

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development, Global University Systems

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay. 

Brenton Williams Foundation Certificate Student, Gilead Sciences Inc.

Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.

Nooria P. Apprentice Marketing Executive, Abcam

We're here to assist!

If you have any questions or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
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