Overview
The Marketing Manager Apprenticeship teaches advanced skills in marketing strategy, branding, innovation, communications, and commercial awareness over 24 months. Once the training ends, marketing apprentices will have up to 5 months to complete their End Point Assessment (EPA) to assess real-world marketing competence through an end-to-end marketing plan.
Apprentices gain practical experience in planning, research and insight, stakeholder management, and product or service development, while also building leadership, creativity, and agile working skills.
For employers, this marketing apprenticeship offers marketing professionals who can drive ROI, improve brand performance, and deliver strategic impact.
Who is this apprenticeship for?
This apprenticeship is suitable for:
- Individuals interested in progressing into a Marketing or Communications Manager role
- Professionals aiming to move into senior marketing leadership roles with responsibility for brand performance and commercial outcomes
- Businesses looking to upskill existing staff or hire a new team member to strengthen marketing capability and leadership
How is this apprenticeship delivered?
Online Learning with Expert Tutors
Structured online apprenticeship learning with tutor-led webinars and online classes. Cambridge Marketing College experts provide a blend of real-world experience and theory.
Learning Platform and Resources
Central Learning Zone for apprenticeships with study materials, resources, and progress tracking. Employers can monitor learner progress and engagement.
Additional Short Courses
Two free accredited short courses in artificial intelligence (BCS) and sustainability (Carbon Literacy Project).
Apprentice and Employer Support
Apprentices receive tutor support throughout their apprenticeship, while employers benefit from regular progress reviews and ongoing guidance from our apprenticeship team.
What learners will be able to do?
The Marketing Manager Apprenticeship enables learners to develop the skills and knowledge needed to operate as effective marketing professionals and future leaders. By the end of the programme, marketing apprentices will be able to plan and deliver strategic marketing campaigns, apply brand management and communication techniques, analyse market research and customer insight, and make data-driven commercial decisions that improve return on investment. They will also be able to manage products, services, and marketing propositions, operate confidently in national and international business environments, and apply legal, regulatory, and ethical marketing practices while demonstrating leadership, creativity, and effective stakeholder management.
Key syllabus
- Apply marketing principles and strategic thinking
- Develop brand development and brand management skills
- Understand consumer and organisational behaviour
- Plan effective marketing communications and budgets
- Understand business strategy, vision, and stakeholders
- Operate in national and international marketing environments
- Measure marketing performance and return on investment
- Apply legal, regulatory, and compliance knowledge
- Plan and deliver market research
- Analyse data, metrics, and customer insights
- Identify customer behaviour patterns and trends
- Recognise emerging marketing trends and innovation
- Support product and service design and development
- Manage portfolios and marketing propositions
- Understand marketing channels and routes to market
- Develop and deliver marketing communication strategies
Duration and cost
- Duration: 24 months learning and up to 5 months for End Point Assessment (EPA)
- Cost: £9,000
- Funding: Levy-funded or employer-funded. 100% government co-investment for apprentices under the age of 19.
- Weekly commitment: Minimum 6 hours off-the-job training
- Assessment: Project showcase and professional discussion
Why choose Cambridge Marketing College?
With over 35 years of experience in teaching marketing, public relations, and sustainability, we specialise in delivering successful apprenticeship training.
Pass rates
We are proud to share our Marketing Manager apprenticeship pass rates.
Pass rate
