Overview
The AI Marketing Manager apprenticeship is designed to develop high-performing marketing leaders with strong strategic, commercial, and AI capabilities. Learners will get 50 hours of free AI training included in the apprenticeship. Over 24 months, learners build advanced expertise in marketing strategy, branding, communications, innovation, insight, and leadership, while also learning how to apply artificial intelligence across modern marketing practice. Once the training has been completed, marketing apprentices will have up to 5 months to complete their End Point Assessment (EPA).
The AI Marketing Manager apprenticeship combines real-world application with structured learning to develop professionals who can improve brand performance, increase return on investment, and lead data-driven, AI-enabled marketing activity. The learner will be assessed at the end of the apprenticeship, where they will have to demonstrate capability through a marketing project showcase and professional discussion based on real business outcomes.
Who is this apprenticeship for?
This apprenticeship is suitable for:
- Individuals progressing into Marketing or Communications Manager roles
- Professionals preparing for senior marketing leadership positions
- Employers developing existing marketing teams to strengthen strategic and digital capability
- Organisations hiring new talent to lead marketing activity and implement AI-driven marketing approaches
How is this apprenticeship delivered?
Apprentice and Employer Support
Apprentices receive tutor support throughout their apprenticeship, while employers benefit from regular progress reviews and ongoing guidance from our apprenticeship team.
AI Community Access
Learners join an AI community to share ideas, discuss developments, and stay updated on the latest AI trends with peers and experts.
Online Learning with Expert Tutors
Structured online apprenticeship learning with tutor-led webinars and online classes. Cambridge Marketing College experts provide a blend of real-world experience and theory.
Learning Platform and Resources
Central Learning Zone for apprenticeships with study materials, resources, and progress tracking. Employers can monitor learner progress and engagement.
Additional Short Courses
Two free accredited short courses in artificial intelligence (BCS) and sustainability (Carbon Literacy Project).
Free AI Marketing Training
Apprentices receive 50 hours of free training to confidently use AI to improve marketing efficiency and performance.
What learners will be able to do?
On completion, AI Marketing Manager apprentices will be able to operate as confident, senior-level marketing professionals with strong AI capability. They will be able to design and deliver integrated marketing strategies, manage brands, and lead communications activity across multiple channels.
Learners will use artificial intelligence to enhance marketing performance, automate processes, generate content, and improve customer targeting and insight analysis. In addition, the marketing apprentices will be able to make commercial decisions based on data, manage stakeholder relationships, and lead marketing activity in complex and fast-changing business environments.
Key syllabus
- Develop and apply marketing strategies in business contexts
- Manage brand positioning and communication strategies
- Understand consumer behaviour and market dynamics
- Plan and control marketing budgets and campaigns
- Understand organisational goals, strategy, and stakeholders
- Operate across UK and international marketing environments
- Measure performance and return on investment
- Apply legal, ethical, and regulatory requirements
- Conduct and evaluate market research
- Analyse customer data, metrics, and behavioural insight
- Identify trends and emerging market opportunities
- Translate insight into marketing strategy
- Support development of products and services
- Manage marketing portfolios and propositions
- Select appropriate channels and routes to market
- Develop integrated marketing communications plans
- Lead the integration of AI into marketing strategy and the marketing mix
- Direct teams in effective prompt engineering to improve marketing output and efficiency
- Oversee AI-driven content creation and marketing automation across channels
- Identify, evaluate, and prioritise automation opportunities to improve performance and ROI
- Ensure responsible AI leadership, including ethics, bias management, governance, and data security
- Lead multi-channel optimisation strategies, including GEO (Generative Engine Optimisation)
Duration and cost
- Duration: 24 months learning and up to 5 months for End Point Assessment (EPA)
- Cost: £9,000
- Funding: Levy-funded or employer-funded. 100% government co-investment for apprentices under the age of 19.
- Weekly commitment: Minimum 6 hours off-the-job training
- Assessment: Project showcase and professional discussion (identical to the standard Marketing Manager apprenticeship)
Why choose Cambridge Marketing College?
With over 35 years of experience in teaching marketing, public relations, and sustainability, we specialise in delivering successful apprenticeship training.
Pass rate
We are proud to share our AI Marketing Manager apprenticeship pass rates. Pass rates are based on the Marketing Manager apprenticeship 2025 cohort data.
Pass rate
