The AI Marketing Manager apprenticeship is the full toolkit for future leaders. Apprentices will learn everything from mastering AI to managing high-performing marketing teams, bringing game-changing skills into the business.
Benefits for the apprentice and employer
- Gain marketing and leadership skills.
- Bridge the skills gap in your team.
- Optimise marketing with AI skills.
- Increase ROI and stay competitive.
- Improve productivity with the latest AI technology.
- Benefit from AI training at no extra cost.
Who is this apprenticeship for?
This apprenticeship is perfect for managers and aspiring managers in these roles:
Marketing, Communications, Product, Proposition, Insight or Innovations.
How this apprenticeship works
All skills are specifically designed to be relevant for marketers. This AI apprenticeship includes 50 hours of AI training, at no extra cost.
- Expert tutors - Apprentices learn theory as well as real-life lessons from experts in their field
- AI training - Apprentices learn the latest skills in AI marketing, from building AI agents to leading AI projects.
- AI Student Community - Apprentices have full access to our new AI community to stay ahead of the latest AI developments.
- Webinars & Drop-Ins - Webinars and drop-ins with tutors provide opportunities to learn and collaborate with other learners.
- Unique learning resources - From podcasts to quizzes, apprentices can learn in a way that suits them.
- 6+ hours off-the-job training - There is a minimum requirement of 6 hours per week of off-the-job training.
- Bespoke Learning Zone - The Learning Zone, an online learning platform, provides everything apprentices need to succeed in one place.
- Free sustainability training - Apprentices can attend an optional, free sustainability course accredited by the Carbon Literacy Project.
- Support - We provide 1:1 tutor support for apprentices and support from our college team for managers.
Duration and cost
- Learning: up to 24 months | EPA: up to 5 months
- Total cost: £9,000 fully paid by the Levy
Skills and behaviours
- Leadership and Communication
- Budgeting and Data Management
- Planning and Resource Management
- Creativity and Commercial Thinking
- Resilience and Professionalism
- AI and Marketing
End point assessment — EPA
What is EPA?
End Point Assessment (EPA) is the final apprenticeship stage, independently confirming an apprentice’s competence in their role. The EPA for this AI apprenticeship is the same as the standard Marketing Manager Apprenticeship.
The AI Marketing Manager apprenticeship EPA will include:
- Project Showcase: complete Marketing Plan
- 50-minute Professional Discussion with assessor
When does EPA start?
EPA starts when:
- The apprentice has completed their training
- The training provider and employer agrees the apprentice is ready