Overview
The Marketing Executive apprenticeship is a 15-month training programme, followed by up to 5 months for the End Point Assessment (EPA). Marketing apprentices will learn how to be confident, marketing professionals with skills in digital marketing, campaign delivery, content creation, and commercial awareness. Through a blend of online learning, monthly one-to-one tutorials, webinars, and workplace application, apprentices will learn skills that allow them to immediately contribute to real marketing activity within their organisation.
For businesses, the Marketing Executive Apprenticeship will develop talent aligned to their specific goals, systems, and brand. Marketing apprentices will improve the marketing output, increase productivity, and provide a digitally capable team member who can support campaign delivery and day-to-day marketing operations.
Who is this apprenticeship for?
This apprenticeship is suitable for:
- For junior marketing staff reporting to a Marketing Manager, Marketing Executive, or Marketing Director
- For employers hiring or developing Marketing Executives, Marketing Officers, or Communications roles
- For organisations looking to improve marketing performance, campaigns, and digital capability (SEO, content, social media)
How is this apprenticeship delivered?
Online Learning with Expert Tutors
Structured online apprenticeship learning with tutor-led webinars and online classes. Cambridge Marketing College experts provide a blend of real-world experience and theory.
Learning Platform and Resources
Central Learning Zone for apprenticeships with study materials, resources, and progress tracking. Employers can monitor learner progress and engagement.
Additional Short Courses
Two free accredited short courses in artificial intelligence (BCS) and sustainability (Carbon Literacy Project).
Apprentice and Employer Support
Apprentices receive tutor support throughout their apprenticeship, while employers benefit from regular progress reviews and ongoing guidance from our apprenticeship team.
What learners will be able to do?
Apprentices on the Marketing Executive Apprenticeship develop practical skills in marketing campaign planning, digital marketing, content creation, customer insight, and performance analysis. Marketing apprentices will learn how to use key digital channels, including SEO, paid search, and social media, and how to interpret data to improve marketing effectiveness. By the end of the programme, they are able to confidently support and deliver integrated marketing campaigns, engage stakeholders, and contribute to improved marketing performance within a business.
Key syllabus
- Understand the role and impact of marketing within a business
- Carry out market research and analyse customer behaviour and data
- Use insights to support marketing planning and decision-making
- Work effectively with stakeholders and support the marketing strategy
- Plan, coordinate, and deliver integrated marketing campaigns
- Create and manage content across digital and traditional channels
- Use SEO, paid search, and social media to improve engagement
- Measure, analyse, and report on campaign performance
- Apply ethical, social, and sustainability principles in marketing activity
- Support brand management and protect corporate reputation
- Align marketing activity with business and commercial objectives
Duration and cost
- Duration: 15 months learning and up to 5 months for End Point Assessment (EPA)
- Cost: £6,000
- Funding: Levy-funded or employer-funded. 100% government co-investment for apprentices under the age of 19.
- Weekly commitment: Minimum 6 hours off-the-job training
- Assessment: 90-minute multiple-choice test, professional discussion and a project showcase.
Why choose Cambridge Marketing College?
With over 35 years of experience in teaching marketing, public relations, and sustainability, we specialise in delivering successful apprenticeship training.
Pass rates
We are proud to share our Marketing Executive apprenticeship pass rates based on 2025 cohort data.
Pass rate
