The AI Marketing Executive Apprenticeship trains marketers to hit the ground running, blending core marketing skills with the latest in AI. An AI Marketing Executive apprentice can help future-proof your business, boost results, and keep your business competitive in the modern marketing world.
Benefits for the apprentice and employer
- Bridge the skills gaps.
- Optimise marketing with AI skills.
- Increase ROI and stay competitive.
- Improve productivity with the latest AI technology.
- Benefit from AI training at no extra cost.
Who is this apprenticeship for?
This AI apprenticeship is perfect for businesses looking to grow their marketing and AI capabilities. It would suit individuals seeking a career in roles such as:
Marketing Executives, Marketing Officers, Marketing and Communications Officers, Marketing Specialists, Communications Executives, Communications Specialists reporting to a Marketing Manager.
How this apprenticeship works
All skills are specifically designed to be relevant for marketers. This AI apprenticeship includes 30 hours of AI training, at no extra cost.
- Expert tutors - Apprentices learn theory as well as real-life lessons from experts in their field
- AI training - Apprentices learn the latest skills in AI marketing, from building AI agents to leading AI projects.
- AI Student Community - Apprentices have full access to our new AI community to stay ahead of the latest AI developments.
- Webinars & Drop-Ins - Webinars and drop-ins with tutors provide opportunities to learn and collaborate with other learners.
- Unique learning resources - From podcasts to quizzes, apprentices can learn in a way that suits them.
- 6+ hours off-the-job training - There is a minimum requirement of 6 hours per week of off-the-job training.
- Bespoke Learning Zone - The Learning Zone, an online learning platform, provides everything apprentices need to succeed in one place.
- Free sustainability training - Apprentices can attend an optional, free sustainability course accredited by the Carbon Literacy Project.
- Support - We provide 1:1 tutor support for apprentices and support from our college team for managers.
- CIM member & module exemptions - After EPA, apprentices can register as an Affiliate Member of the Chartered Institute of Marketing. Apprentices can gain a CIM Level 4 qualification in Professional and Digital Marketing by taking 2 modules instead of 4.
Duration and cost
- Learning: up to 15 months | EPA: up to 5 months
- Total cost: £6,000 fully paid by the Levy
Skills and behaviours
- Using AI tools and techniques
- Project and time management
- Budgets
- Communication and presentation techniques
- Stakeholder engagement
- Campaign co-ordination, evaluation and analysis
- Agility and flexibility
- Creative thinking
- Professionalism and emotional intelligence
End point assessment — EPA
What is EPA?
End Point Assessment (EPA) is the final apprenticeship stage, independently confirming an apprentice’s competence in their role. The EPA for this AI apprenticeship is the same as the standard Marketing Executive apprenticeship.
The AI Marketing Executive apprentice EPA will include:
- 90-minute multiple-choice test
- Project Showcase
- 50-minute Professional Discussion with assessor
When does EPA start?
EPA starts when:
- The apprentice has completed their training
- The training provider and employer agrees the apprentice is ready