Overview
The Marketing Executive apprenticeship is designed for businesses looking to develop or hire junior marketing talent who can make a genuine impact on day-to-day marketing activity.
It provides marketing apprentices with marketing capability, commercial understanding, and strong digital skills so they can contribute effectively to modern marketing teams from early in their role. The Marketing Executive apprenticeship combines structured online learning with workplace application over 15 months of training, followed by up to 5 months for End Point Assessment.
For organisations seeking to future-proof their marketing capability, this AI-enhanced version includes 30 hours of free AI training embedded into the programme.
Who is this apprenticeship for?
This apprenticeship is suitable for:
- Hiring or developing Marketing Executives, Marketing Officers, or Communications Assistants
- Building capability within junior marketing teams reporting to Marketing Managers or Directors
- Looking to improve performance across digital marketing, campaign delivery, SEO, content, and social media
- Seeking structured training to turn entry-level staff into confident, job-ready marketing professionals
How is this apprenticeship delivered?
AI Community Access
Learners join an AI community to share ideas, discuss developments, and stay updated on the latest AI trends with peers and experts.
Online Learning with Expert Tutors
Structured online apprenticeship learning with tutor-led webinars and online classes. Cambridge Marketing College experts provide a blend of real-world experience and theory.
Learning Platform and Resources
Central Learning Zone for apprenticeships with study materials, resources, and progress tracking. Employers can monitor learner progress and engagement.
Apprentice and Employer Support
Apprentices receive tutor support throughout their apprenticeship, while employers benefit from regular progress reviews and ongoing guidance from our apprenticeship team.
Additional Short Courses
Two free accredited short courses in artificial intelligence (BCS) and sustainability (Carbon Literacy Project).
Free AI Marketing Training
Apprentices receive 30 hours of free training to confidently use AI to improve marketing efficiency and performance.
What learners will be able to do?
On completion of the Marketing Executive apprenticeship, apprentices can support and deliver marketing activity within a business, combining core marketing capability with practical AI skills. They can plan and contribute to integrated marketing campaigns, create and manage content across digital and offline channels, and apply key digital marketing techniques, including SEO, paid search, email marketing, and social media. Through integrated AI training, they also develop the ability to use artificial intelligence tools to support content creation, improve campaign performance, and enhance marketing efficiency.
Marketing apprentices will be able to analyse marketing data to support decision-making, maintain consistent brand messaging, and strengthen customer engagement, while working effectively with internal stakeholders and marketing teams. This ensures they become productive, AI-enabled contributors to modern marketing activity from the very first day.
Key syllabus
- The role and impact of marketing in organisations
- Customer research and market insight
- Using data to inform marketing decisions
- Supporting marketing strategy and stakeholders
- Planning and delivering integrated marketing campaigns
- Creating content across multiple channels
- Applying SEO, paid search, and social media
- Monitoring and reporting campaign performance
- Ethical, social, and sustainable marketing practice
- Brand protection and reputation management
- Aligning marketing with business objectives
- Evaluating campaign effectiveness
- Introduction to AI in modern marketing and the marketing mix
- Prompt engineering for content creation, insights, and campaign support
- AI ethics, bias, data security, and responsible use of AI tools
- AI-driven automation, multi-channel optimisation, and practical campaign application
Duration and cost
- Duration: 15 months learning and up to 5 months for End Point Assessment (EPA)
- Cost: £6,000
- Funding: Levy-funded or employer-funded. 100% government co-investment for apprentices under the age of 19.
- Weekly commitment: Minimum 6 hours off-the-job training
- Assessment: 90-minute multiple-choice test, professional discussion and a project showcase (identical to the standard Marketing Executive apprenticeship)
Why choose Cambridge Marketing College?
With over 35 years of experience in teaching marketing, public relations, and sustainability, we specialise in delivering successful apprenticeship training.
Pass rates
We are proud to share our AI Marketing Executive apprenticeship pass rates based on 2025 cohort data.
Pass rate
