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Marketing Assistant Apprenticeship

  • Level: 3
  • Duration: 18
  • Study options: Online learning
  • Cost: £7,000

Learn to research the current marketing environment, assess customer behaviour and create effective marketing plans. Understand the impact digital marketing tools can have and ultimately, measure the success of your campaigns.

Benefits for the apprentice and employer

  • Apprentices learn vital skills they can apply directly to their roles, including briefing and managing suppliers, writing for different audiences, customer journeys and segmentation
  • Apprentices will be fully qualified in 24 months
  • It is a cost effect training solution for your company

Who is this apprenticeship for?

Those in a marketing assistant level role, who report to a Marketing Executive, Marketing Manager or Marketing Director.

How this apprenticeship works

  • Minimum of 6 hours off-the-job training per week
  • Blended learning, with online study materials, one-to-one coding tutorials, a monthly one-to-one online tutorial and topic specific webinars
  • After successful completion of the EPA, the apprentice will be able to register as an Affiliate Member of the Chartered Institute of Marketing (CIM) — membership fees applies
  • We have mapped the knowledge content with the CIM Level 3 Foundation Certificate in Marketing, so the apprentice will be able to gain the qualification by taking one additional module.
CIM Level 3 Foundation Certificate in Marketing

Duration and cost

The learning section of the apprenticeship is up to 18 months. The end point assessment period is up to 6 months thereafter. The cost is £7,000.

Skills and behaviours

There are specific weeks for skills and behaviours, which include tutoring on:

  • Research and presentation techniques
  • Writing persuasive text, proofreading and publishing content
  • Using spreadsheets
  • Ethical behaviour
  • Commitment to continuous development
  • Flexibility
  • Creativity

End point assessment — EPA

To complete the apprenticeship apprentices have to complete an End Point Assessment (EPA). This includes:

  • Knowledge test: 40 multiple-choice questions
  • Work based project — which may be based on any of the following: a business need — such as a tactical marketing issue, a specific problem, a recurring issue OR a new business idea / opportunity 

Key syllabus

  • The Role and Function of Marketing
    Activities include: List or map out the internal relationships your marketing team has with other parts of the organisation. Which other functions and processes does it depend on and contribute to? Which dependencies are positive and which negative?
  • Customer Behaviour
    Select 2 recent purchases you or your organisation have made, one small and one large. What process did you go through for each of these? What role(s) did you play? What were the key influences on the final decision? How did the 2 purchases differ in each of these areas?
    Activities include: Obtain and read a copy of your organisation’s Marketing Plan. Does it have all the information you would expect? Are the objectives SMART and do they link to your corporate objectives clearly? How is progress measured and how often is the Plan reported against and to whom? Compile a list for discussion of the key strengths and any weaknesses in the Plan.
  • Marketing Planning and the Marketing Environment
    Activities include: If you do not already have one, get a copy of your team's marketing plan. Find out what research, data and analysis went into its production. Does it include all the elements you would expect?
  • Market Research and Data
    Activities include: In consultation with your LM either undertake a piece of online audience research on a campaign or evaluate the results of a recent survey
  • The Marketing Mix
  • The Marketing Mix in Different Contexts

  • Different Types of Customers
  • How Customers Make Buying Decisions
  • The Purpose and Process of Marketing Communications
  • Marketing Communications Tools
  • Creating a Customer Communications Plan
  • Measuring the Effectiveness of a Communications Plan



  • The Impact of Digital Technology on Marketing
  • The Effect of Digital Technology on Customers
  • Digital Marketing Tools
  • Developing Digital Marketing Content
  • Developing Digital Marketing Campaigns
  • Measuring Digital Marketing Campaigns
Choosing a training provider

Why use Cambridge Marketing College as your apprentice training provider?

About apprenticeships

Apprenticeships are a way to develop and upskill your workforce.