Marketing Assistant Apprenticeship

Revised

Level: 3
Duration: 18

Study options: Online learning
Cost: £7,000

Learn to research the current marketing environment, assess customer behaviour and create effective marketing plans. Understand the impact digital marketing tools can have and ultimately, measure the success of your campaigns.

Benefits for the apprentice and employer

Apprentices learn vital skills they can apply directly to their roles, including briefing and managing suppliers, writing for different audiences, customer journeys and segmentation
Apprentices will be fully qualified in 24 months
It is a cost effect training solution for your company

Who is this apprenticeship for?

Those in a marketing assistant level role, who report to a Marketing Executive, Marketing Manager or Marketing Director.

How this apprenticeship works

Minimum of 6 hours off-the-job training per week
Blended learning, with online study materials, one-to-one coding tutorials, a monthly one-to-one online tutorial and topic specific webinars
After successful completion of the EPA, the apprentice will be able to register as an Affiliate Member of the Chartered Institute of Marketing (CIM) — membership fees applies
We have mapped the knowledge content with the CIM Level 3 Foundation Certificate in Marketing, so the apprentice will be able to gain the qualification by taking one additional module.

CIM Level 3 Foundation Certificate in Marketing

Duration and cost

The learning section of the apprenticeship is up to 18 months. The end point assessment period is up to 6 months thereafter. The cost is £7,000.

Skills and behaviours

There are specific weeks for skills and behaviours, which include tutoring on:

Research and presentation techniques
Writing persuasive text, proofreading and publishing content
Using spreadsheets
Ethical behaviour
Commitment to continuous development
Flexibility
Creativity

End point assessment — EPA

To complete the apprenticeship apprentices have to complete an End Point Assessment (EPA). This includes:

Knowledge test: 40 multiple-choice questions
Work based project — which may be based on any of the following: a business need — such as a tactical marketing issue, a specific problem, a recurring issue OR a new business idea / opportunity

What our apprentices say

I loved how flexible the course was it made it so much easier to complete my learning while also having a full-time job and balancing general life. As well as that having such great support and help from my tutor and the college reduced any kind of stresses I had as well as creating a positive learning environment.

I’d definitely recommend Cambridge Marketing College as an apprenticeship provider; I couldn’t fault any aspects of the apprenticeship. I’m now a full-time Marketing Assistant, and the knowledge, skills and behaviours learnt over the past 18 months have allowed me to thrive in this job role.

I’m over the moon with passing my marketing apprenticeship with Cambridge Marketing College. I have had the pleasure of being tutored by Natacha Wilson, who has helped me grow and achieve throughout my apprenticeship, I cannot thank her enough, as well as the admin team who always helped me with anything I asked them. After completing my apprenticeship, I have been promoted to a manager role, which has been very rewarding, and I’m looking forward to continuing to use the skills and knowledge I learnt with CMC in my role.

I was promoted to Marketing Coordinator at the end of my apprenticeship, helping drive forward group marketing for the business. I love the variety my new role offers and the satisfaction that comes along with it. I’ve been able to use the skills I learnt and share my knowledge and creative ideas with other more experienced members of the team to collaborate more effectively.

Key syllabus

The Role and Function of Marketing
Activities include: List or map out the internal relationships your marketing team has with other parts of the organisation. Which other functions and processes does it depend on and contribute to? Which dependencies are positive and which negative?
Customer Behaviour
Select 2 recent purchases you or your organisation have made, one small and one large. What process did you go through for each of these? What role(s) did you play? What were the key influences on the final decision? How did the 2 purchases differ in each of these areas?
Activities include: Obtain and read a copy of your organisation’s Marketing Plan. Does it have all the information you would expect? Are the objectives SMART and do they link to your corporate objectives clearly? How is progress measured and how often is the Plan reported against and to whom? Compile a list for discussion of the key strengths and any weaknesses in the Plan.
Marketing Planning and the Marketing Environment
Activities include: If you do not already have one, get a copy of your team's marketing plan. Find out what research, data and analysis went into its production. Does it include all the elements you would expect?
Market Research and Data
Activities include: In consultation with your LM either undertake a piece of online audience research on a campaign or evaluate the results of a recent survey
The Marketing Mix
The Marketing Mix in Different Contexts

Different Types of Customers
How Customers Make Buying Decisions
The Purpose and Process of Marketing Communications
Marketing Communications Tools
Creating a Customer Communications Plan
Measuring the Effectiveness of a Communications Plan

The Impact of Digital Technology on Marketing
The Effect of Digital Technology on Customers
Digital Marketing Tools
Developing Digital Marketing Content
Developing Digital Marketing Campaigns
Measuring Digital Marketing Campaigns

Marketing Assistant Apprenticeship

Benefits for the apprentice and employer

Who is this apprenticeship for?

How this apprenticeship works

Duration and cost

Skills and behaviours

End point assessment — EPA

What our apprentices say

Key syllabus

Why use Cambridge Marketing College as your apprentice training provider?

Apprenticeships are a way to develop and upskill your workforce.

Benefits for the apprentice and employer

Who is this apprenticeship for?

How this apprenticeship works

Duration and cost

Skills and behaviours

End point assessment — EPA

What our apprentices say

Key syllabus

Marketing Theories, Concepts and Basic Principles

Communications in Practice

Digital Fundamentals

Why use Cambridge Marketing College as your apprentice training provider?

Apprenticeships are a way to develop and upskill your workforce.