Who this apprenticeship applies to
Those in a marketing assistant level role, who report to a Marketing Executive, Marketing Manager or Marketing Director.
How this apprenticeship works
- 20% of work hours spent off-the-job training
- Blended learning, with online study materials, a monthly one-to-one Skype tutorial and topic specific webinars
Qualifications gained from this apprenticeship
- An level 3 apprenticeship qualification
- Professional Awarding Body recognition* **
* Meets the requirements for registration as an Affiliate Member of the Chartered Institute of Marketing (CIM)
** We have mapped the knowledge content with the CIM Level 3 Foundation Certificate in Marketing. This allows the apprentice to achieve a dual certification. Extra fees for assignment support, CIM membership and CIM assessment fees will apply.
Duration and cost
The learning section of the apprenticeship is up to 18 months. The end point assessment period is up to 6 months thereafter. The cost is £7,000.
Skills and behaviours
There are specific weeks for skills and behaviours, which include tutoring on:
- Research and presentation techniques
- Writing persuasive text, proofreading and publishing content
- Using spreadsheets
- Ethical behaviour
- Commitment to continuous development
End point assessment
To complete the apprenticeship apprentices have to complete an End Point Assessment (EPA). This includes:
- Knowledge test - 40 multiple-choice questions
- Work based project - which may be based on any of the following: a business need – such as a tactical marketing issue, a specific problem, a recurring issue OR a new business idea / opportunity
Section 1: Marketing Theories, Concepts and Basic Principles
The Role and Function of Marketing
Activities include: List or map out the internal relationships your marketing team has with other parts of the organisation. Which other functions and processes does it depend on and contribute to? Which dependencies are positive and which negative?
Select 2 recent purchases you or your organisation have made, one small and one large. What process did you go through for each of these? What role(s) did you play? What were the key influences on the final decision? How did the 2 purchases differ in each of these areas?
Activities include: Obtain and read a copy of your organisation’s Marketing Plan. Does it have all the information you would expect? Are the objectives SMART and do they link to your corporate objectives clearly? How is progress measured and how often is the Plan reported against and to whom? Compile a list for discussion of the key strengths and any weaknesses in the Plan.
Marketing Planning and the Marketing Environment
Activities include: If you do not already have one, get a copy of your team's marketing plan. Find out what research, data and analysis went into its production. Does it include all the elements you would expect?
Market Research and Data
Activities include: In consultation with your LM either undertake a piece of online audience research on a campaign or evaluate the results of a recent survey
- The Marketing Mix
- The Marketing Mix in Different Contexts
Section 2: Communications in Practice
- Different Types of Customers
- How Customers Make Buying Decisions
- The Purpose and Process of Marketing Communications
- Marketing Communications Tools
- Creating a Customer Communications Plan
- Measuring the Effectiveness of a Communications Plan
Section 3: Digital Fundamentals
- The Impact of Digital Technology on Marketing
- The Effect of Digital Technology on Customers
- Digital Marketing Tools
- Developing Digital Marketing Content
- Developing Digital Marketing Campaigns
- Measuring Digital Marketing Campaigns
What our students say
The course material follows a logical structure and
provides a variety of learning methods depending on preference. The level of
support provided by the college is outstanding. My learning is tailored to my
personal objectives and work priorities which means I can balance workloads
alongside developing my career aspirations as a marketing professional.
Really positive and really beneficial. I have been able to put into practice on a daily basis.
Cambridge Marketing College’s apprenticeship courses
are brilliant - there is a wealth of knowledge and different types of media
freely available. The tutors are always available to answer questions and push
you to achieve your best. This course has given me the courage to challenge
myself and the organisation I work within!
After working in Marketing for a year already; I’m thoroughly enjoying this apprenticeship, it’s already taught me lots of valuable information that I use on a day-to-day basis. The coursework is easily accessed and allows me to work at my own pace whilst balancing my job at the same time.
Register your interest!
To register your interest, or if you have any questions about the marketing apprenticeships, contact Charlotte Lestienne on:
The College is approved by the Institute for Apprenticeships and Technical Education and is listed on the Register of Training Apprentice Providers (RoATP). It is also a member of the Association of Employment and Learning Providers (AELP) and an End Point Assessment Organisation (EPAO) for the PR & Communications Assistant apprenticeship. All our policies (including Prevent Strategy, Health and Safety, Complaints procedure, Equality & Diversity and Safeguarding) are available on request by contacting firstname.lastname@example.org.