Level 3

Marketing Assistant Apprenticeship


Supporting customer focussed marketing activities through awareness raising and/or perception building.

Who is this apprenticeship for?

This apprenticeship is for Marketing Assistant; Marketing Communications Assistant; Marketing Campaigns Assistant; Brand Assistant; Promotional Assistant  - reporting to a Marketing Executive, a Marketing Manager or a Marketing Director.

How does it work?

  • 20% of work hours spent off-the-job training
  • Blended learning, with online study materials and a monthly one-to-one Skype tutorial, plus topic specific webinars

What does it cover?

Read the full details on the Institute for Apprenticeships and Technical Education website.

What do I get?

  • New knowledge, skills and behaviours
  • An apprenticeship qualification Level 3
  • Professional Body recognition*

This apprenticeship is designed to meet the requirements for registration as an Affiliate Member with the Chartered Institute of Marketing (CIM)
* To maximise the value of the apprenticeships we have mapped the knowledge content of the apprenticeship to the CIM Level 3 Foundation Certificate in Marketing. This allows the apprentice to achieve a dual certification – both the CIM qualification and the Marketing Assistant Apprenticeship. Extra fees for assignment support, CIM membership and assessment fees will apply.

More information

You can find more information about the Marketing Assistant Apprenticeship on the Institute for Apprenticeships and Technical Education website.

Duration and cost

The learning section of the apprenticeship is up to 18 months. The end point assessment period is up to 5 months thereafter. The cost is £7,000.

Skills and behaviours

There are specific weeks for skills and behaviours including:

  • Presentational Skills
  • Research techniques
  • Publishing content
  • Writing persuasive text
  • Proofreading
  • Using spreadsheets
  • Ethical behaviour
  • Commitment to continuous development
  • Flexibility
  • Creativity

End point assessment

To complete the apprenticeship and ensure the Standards have been met, apprentices have to complete an end-point-assessment (EPA), an independent End Point Assessor approved by the Register of End Point Assessors. The assessment includes:

  • Knowledge test - 40 questions closed response questions (multiple-choice questions)
  • Work based project Showcase - The project may be based on any of the following: • Business specific need – such as a tactical marketing issue • A specific problem • A recurring issue • A new business idea or opportunity 

Key syllabus

Section 1: Marketing Theories, Concepts and Basic Principles

  • The Role and Function of Marketing
    Activities include: List or map out the internal relationships your marketing team has with other parts of the organisation. Which other functions and processes does it depend on and contribute to? Which dependencies are positive and which negative?
  • Customer Behaviour
    Select 2 recent purchases you or your organisation have made, one small and one large. What process did you go through for each of these? What role(s) did you play? What were the key influences on the final decision? How did the 2 purchases differ in each of these areas?
    Activities include: Obtain and read a copy of your organisation’s Marketing Plan. Does it have all the information you would expect? Are the objectives SMART and do they link to your corporate objectives clearly? How is progress measured and how often is the Plan reported against and to whom? Compile a list for discussion of the key strengths and any weaknesses in the Plan.
  • Marketing Planning and the Marketing Environment
    Activities include: If you do not already have one, get a copy of your team's marketing plan. Find out what research, data and analysis went into its production. Does it include all the elements you would expect?
  • Market Research and Data
    Activities include: In consultation with your LM either undertake a piece of online audience research on a campaign or evaluate the results of a recent survey
  • The Marketing Mix
  • The Marketing Mix in Different Contexts

Section 2: Communications in Practice

  • Different Types of Customers
  • How Customers Make Buying Decisions
  • The Purpose and Process of Marketing Communications
  • Marketing Communications Tools
  • Creating a Customer Communications Plan
  • Measuring the Effectiveness of a Communications Plan

Section 3: Digital Fundamentals

  • The Impact of Digital Technology on Marketing
  • The Effect of Digital Technology on Customers
  • Digital Marketing Tools
  • Developing Digital Marketing Content
  • Developing Digital Marketing Campaigns
  • Measuring Digital Marketing Campaigns

What our students say

Really good and really interesting having an academic perspective. I am Enjoying that there are lots of different theories. The Online Learning Zone is easy to use. At the beginning, I used to study on Fridays but this didn’t work because people were off, so Fridays were really busy. Now I am booking the study time in meeting rooms and it is much better!

Charlotte E Apprentice PR and communications Assistant, Fareham Borough Council

Cambridge Marketing College’s apprenticeship courses are brilliant - there is a wealth of knowledge and different types of media freely available. The tutors are always available to answer questions and push you to achieve your best. This course has given me the courage to challenge myself and the organisation I work within!

Alice Bartlett Marketing Executive Apprentice, Cardzone

Really positive and really beneficial. I have been able to put into practice on a daily basis.

Danielle G Apprentice Marketing Executive, Coventry City Council

Cambridge Marketing College has helped me to build my knowledge and expand my skills within PR. Once a week, my employer lets me take a study day, which entails anything from writing a press release, to implementing a crisis communications plan. This helps me in my role at Sage and puts my skills to the test.

Georgia Lovell PR and Communications Apprentice, Sage

I am really enjoying it and I am finding the Learning Zone engaging. I look forward to the catch ups with my tutor. All is very relevant. It doesn't feel like work because I am enjoying it. It's not easy but it's enjoyable and I am passionate about communications.

Seb A. Apprentice PR and Communications Assistant, EKC

It is really interesting. I don’t have formal training so all the theory is really useful. The Learning Zone is easy to use and easy to navigate in. It’s all interesting. I’m not a reader, so love the videos and doing things. I like talking through with my tutor because he has a different perspective.

Alice W Apprentice PR and communications Assistant, EI Group

Register your interest!

To register your interest, or if you have any questions about the marketing apprenticeships, contact Angie Annies on:

+44 (0)1954 234940 REGISTER YOUR INTEREST
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.

Approved provider

The College is approved by the Institute for Apprenticeships and Technical Education and is listed on the Register of Training Apprentice Providers (RoTAP). It is also a member of the Association of Employment and Learning Providers (AELP) and an End Point Assessment Organisation (EPAO) for the PR & Communications Assistant apprenticeship. All our policies (including Prevent Strategy, Health and Safety, Complaints procedure, Equality & Diversity and Safeguarding) are available on request by contacting apprenticeships@marketingcollege.com.


Discover more about our courses


This website uses cookies!

Cookies are important to maintain the functionality of this website and to continually improve your experience.
We'll assume you're okay with this unless you decide to opt out — Find out more