Meet the tutors
Alison Theaker has twenty five years’ experience in the PR industry as a practitioner, academic and author. She taught public relations, marketing and management most recently at University College Plymouth and the University of Worcester. She was formerly Scholar in Residence in the School of Marketing Communication at Emerson College, Boston, USA.
Previously she was the first Head of Education at the then Institute of Public Relations, responsible for the development of the CIPR’s Diploma and Advanced Certificate, the launch of the first CPD scheme for the PR industry in Europe, and setting up and revising frameworks for Approved Courses and Approved Trainers.
She was the first member of staff on the BA in Public Relations at Leeds Metropolitan University in 1990, and became Principal Lecturer and Scheme Leader in 1995.
Alison is a Fellow of the CIPR and has delivered research papers at conferences in the UK, US and Australia on team working in PR, improving students’ writing skills and the future of PR as a profession. Alison teaches at our Bristol Study Centre.