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Cambridge Marketing College

Alison Theaker

Alison Theaker


Alison Theaker has twenty five years’ experience in the PR industry as a practitioner, academic and author.  She taught public relations, marketing and management most recently at University College Plymouth and the University of Worcester. She was formerly Scholar in Residence in the School of Marketing Communication at Emerson College, Boston, USA.

Previously she was the first Head of Education at the then Institute of Public Relations, responsible for the development of the CIPR’s Diploma and Advanced Certificate, the launch of the first CPD scheme for the PR industry in Europe, and setting up and revising frameworks for Approved Courses and Approved Trainers.

She was the first member of staff on the BA in Public Relations at Leeds Metropolitan University in 1990, and became Principal Lecturer and Scheme Leader in 1995.

Alison is a Fellow of the CIPR and has delivered research papers at conferences in the UK, US and Australia on team working in PR, improving students’ writing skills and the future of PR as a profession. Alison teaches at our Bristol Study Centre.

Courses taught by Alison Theaker

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The CIM has launched its new Marketing Leadership Programme for senior and strategic marketers and we are delighted to announce that we are one of just a few Study Centres accredited to deliver it. The new programme offers an exciting challenge for marketers who want to get to the very top of their game and replaces the existing Postgraduate Diploma. Our programme will start in February 2017 and you can enrol now by contacting You can find out more about the programme here: CIM Marketing Leadership Programme.

Go To Blog

In an extract from his forthcoming Handbook on Internal Marketing, Nick Wake discusses the purpose of Internal Communication and its impact on engagement and product development. To read: Internal marketing – CMR12 Internal marketing – CMR12  

Go To Reviews

I just wanted to advise that my study books have arrived today. Wow! That’s very impressive. I wasn’t expecting such a volume of professionally presented publications and study aids as part of the fee - this already way surpasses the support I experienced with a previous marketing college, and I haven’t even logged in to my course yet! As we know, customer experience is paramount and, as a new student and ‘client’, the CMC has made me feel very valued indeed. Thank you. Looking forward to my bedtime reading! Many thanks indeed.


Take your marketing career to new heights with the NEW @CIM_Exchange Marketing Leadership Programme, starting in Fe……

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