Professional Services apprenticeships

Help your team develop the skills to grow your business.

Organisations we work with

trowers and hamlins clifford chance twenty essex PSMG Wright Hassal Smith Partnership Akin Gump

The Professional Services Marketing Group

We have teamed up with PSMG to deliver new apprenticeships, with content specifically created for Professional Service marketers, PR and Business Development professionals.

If your firm pays into the government’s Apprenticeship Levy (ie has a salary bill over £3m per year) then the cost of any training delivered through the apprenticeship scheme will be covered by the Levy.

You can read more about these apprenticeships in our CEO's article for the PSMG magazine.

How are the apprenticeships tailored for Professional Services?

A PSMG Director ensures the programme matches the needs of marketers in Professional Services firms.

Each apprenticeship standard is created by an Employer Trailblazer group and sets out the required:

  • Knowledge, skills and behaviours.
  • Duration.
  • Funding available.
  • End point assessment.

Which apprenticeships does this apply to?

Who is PSMG?

PSMG is the Professional Services Marketing Group: an international membership organisation for marketers in the professional services.
Founded in 1989, PSMG are an independent and forward-thinking partnership focused on educating, training and empowering all those in a marketing and business development role within the professional services sector.


Are apprenticeships only for new recruits and current employees?

Apprenticeships are suitable for both new recruits and current employees who want to learn whilst they earn. It is the perfect way for firms to develop the next generation of talent. Anyone with ambition and drive can take an apprenticeship at any stage of their career. There is no age limit.

Aren't Apprenticeships just for young people?

No. Apprenticeships are about upskilling and supporting your existing workforce, as well as for new starters. An organisation can put any staff member through an apprenticeship, provided they require significant new learning for their role.

What are the benefits of apprenticeships?

As an employer, you will experience tangible improvements to your business and workforce because apprentices learn the right skills and gain experience for the role your organisation needs. Apprentices are more likely to remain with the employer who invests in them, helping your employee retention rates. In addition apprenticeships will address skills gaps in the job market, creating real benefits for the wider economy.

What areas are covered in Apprenticeships?

Each apprenticeship covers: core units focused on the fundamental role responsibilities; specific elective units that allow businesses to tailor apprenticeships to focus on key industry and business challenges; and an end-point assessment, carried out by an independent End Point Assessor.

Details of the assessment are in the Apprenticeship Standards.

What is the Levy and who will have to pay?

The Apprenticeship Levy is paid by large companies (i.e. with a pay bill of over £3 million a year). The levy is 0.5% of their annual payroll. Levy funds remain in a large company’s National Apprenticeship Service Account for a maximum of 24 months. After that time, the money can be taken away by the government, so use it or lose it!

What happens if I don’t spend all of my apprenticeship Levy funds?

The funds are available on a 24 month rolling basis — if you don’t spend it, you lose it after that time period.

As an employer, what are my responsibilities to an apprentice?

Employers need to commit to the apprentice having 20% of their time for off the job training. This doesn’t mean they have to be away from the workplace or in a classroom but can be done flexibly to suit the apprentice and employer. This might can come in the form of:

  • Formal training with a training provider
  • Independent study during work time
  • Coaching or mentoring
  • Networking events
  • Online discussions/forums
  • Attending meetings
  • One-to-one work with a specialist

Register your interest!

To register your interest, or if you have any questions about the marketing apprenticeships, contact Angie Annies on:

+44 (0)1954 234940 REGISTER YOUR INTEREST
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.

Approved provider

The College is approved by the Institute for Apprenticeships and Technical Education and is listed on the Register of Training Apprentice Providers (RoTAP). It is also a member of the Association of Employment and Learning Providers (AELP) and an End Point Assessment Organisation (EPAO) for the PR & Communications Assistant apprenticeship. All our policies (including Prevent Strategy, Health and Safety, Complaints procedure, Equality & Diversity and Safeguarding) are available on request by contacting


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