We consider the concept of CSR (Corporate Social Responsibility). Is it hype or is it important for businesses to be socially responsible?
Paul Smith explains the SOSTAC framework for marketing planning,
voted one of the best 3 Business Models. SOSTAC stands for Situation
Analysis, Objectives, Strategy, Tactics, Actions and Control.
PR is author of many popular marketing books including SOSTAC(r) Guide to your perfect digital marketing plan. Paul is also the founder of SOSTAC.org the online portal for anyone wanting to become a SOSTAC(r) Certified Planner.
Take a look at Paul‘s website/blog where he posts some cutting edge articles and observations.