Opinionated Marketers on: AUGMENTED LIVING

Digital marketing | Kiran Kapur | 06 April 2021

Augmented Living is coming - but how real with the future actually be?

Opinionate Marketers, Charles Nixon and Kiran Kapur, discuss the sale of a digital home for $500K and why Gucci is selling a "slime green, bubblegum pink and sky blue" digital trainer.  We discuss the hype that surrounded Second Life, the investment hype that led to Tulip Fever and Helgoland which muses on the meaning of reality.

This discussion was inspired by Wunderman Thompson's Augmented Reality. Kiran also recommends Nerdschalk for a clear explanation of NFTs (non-fungible tokens or Niftys).

Listen to their opinions on podbeam, itunes, stitcher and smart speaker.

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