Investigating the Marketing Environment Internal marketing, Strategy | Lauren Pettitt | 22 March 2018

Lucy Wood, College CIM student and intern with Biodiversity Business, is back with a new blog post on the importance of auditing and assessing the marketing environment.

There are some great tools out there to help you complete a full marketing audit. It’s easiest to break it down into the internal and external marketing environments.

Lucy elaborates and speaks of her experiences after studying for 2 months so far with the College. 

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Lucy was also recently chosen to appear on the cover of Cambridge Pride magazine, where she shared her plans for her conservation trip to Malaysia.