Investigating the Marketing Environment Internal marketing, Strategy | Lauren Pettitt | 22 March 2018

Lucy Wood, College CIM student and intern with Biodiversity Business, is back with a new blog post on the importance of auditing and assessing the marketing environment.


There are some great tools out there to help you complete a full marketing audit. It’s easiest to break it down into the internal and external marketing environments.

Lucy elaborates and speaks of her experiences after studying for 2 months so far with the College. 

Read full post


Lucy was also recently chosen to appear on the cover of Cambridge Pride magazine, where she shared her plans for her conservation trip to Malaysia.